Football fans all over the world are in for a treat as Major League Soccer (MLS) and Apple join forces to launch an innovative streaming package on Apple TV. With an estimated value of $2.5 billion, this groundbreaking partnership aims to transform the way soccer is consumed and attract a broader fan base.
The highlight of this collaboration is the introduction of the “MLS Season Pass,” a cutting-edge streaming package that offers global access to every game without any blackout restrictions. Designed with a sleek interface and user-friendly features, soccer enthusiasts can now enjoy all the thrilling action on the Apple TV app. The package is available at $14.99 per month or $99 for the entire season, with discounted prices offered to existing Apple TV+ subscribers.
In an effort to provide comprehensive coverage, the MLS Season Pass includes not only regular season matches but also playoffs, final matches, the highly anticipated Leagues Cup, as well as lower-level MLS Next Pro and MLS Next matches. This extensive streaming offering sets a new benchmark in sports coverage and revolutionizes the way fans engage with soccer.
Renowned former MLS player and current broadcast personality, Sacha Kljestan, envisions this partnership as a game-changer in modern television media. As a co-host of the program “MLS 360,” Kljestan offers viewers in-depth coverage of the weekly MLS slate, similar to the popular “NFL RedZone.” The show engages viewers by presenting highlights, analysis, and simultaneous coverage of multiple games.
Recognizing the value of traditional sports networks, Apple has incorporated pregame and postgame coverage programs, extending the show to an hour this season. Additionally, fans can now enjoy a Spanish-language version of “MLS 360” alongside the English-language edition. With a polished studio production, sophisticated graphics, and enhanced game navigation, Apple is revolutionizing the presentation and enjoyment of soccer for fans around the globe.
Apple’s involvement goes beyond streaming alone. They have seamlessly integrated MLS content into various Apple products, enhancing the overall soccer experience for fans. From the new Sports app that provides live MLS scores and directs fans to watch matches on the Apple TV app, to MLS content being featured on Apple News, Maps, and Music apps, as well as the cutting-edge Vision Pro headset priced at $3,499. Furthermore, Apple has unveiled team-branded Beats by Dre headphones with player-curated playlists on Apple Music.
With this comprehensive integration within the Apple ecosystem, the aim is to enhance the overall soccer experience and cater to existing fans, while also attracting new ones to MLS. The collaboration between Major League Soccer and Apple sets a new standard for sports streaming and showcases the immense power of technology in bringing the beautiful game closer to fans worldwide.