The Post-Exam Rush: Students Flock to Xiaomi for New Phones

With the conclusion of the 2024 National College Entrance Examination, a collective sense of relief is palpable among students across the country. Following the high-pressure exams, Lei Jun suggested the newly freed scholars indulge in some well-deserved rest before treating themselves to a spanking new smartphone.

Indeed, post-exam enthusiasm for the latest tech was noticeable with a significant uptick in student customers at Xiaomi stores. As shared by Wang Xiaoyan, President of Xiaomi China, many students made a beeline for the ‘Xiaomi Home’ stores, seeking their next gadget fix.

In particular, Xiaomi’s 14 series has skyrocketed, capturing half of the sales within certain outlets, according to Lu Weibing. Furthermore, the top three handsets activated by incoming college students were all Xiaomi brands, namely the Xiaomi 14, Xiaomi 14 Pro, and the Redmi K70 Pro, becoming the must-have devices for the academic youth.

Xiaomi, savvy to the season, launched an examination promotion, offering a bundle of vouchers totaling a thousand yuan upon presenting an exam admission ticket. This strategic move positions Xiaomi as a top choice for students looking to upgrade their mobile experience. They offered multiple 100-yuan coupons redeemable for various models including Xiaomi 14, 14 Pro, Civi 3, Civi 4 Pro, and both Redmi K70 and K70 Pro.

Among these deals, users could benefit across both online and offline platforms for both Redmi K70 models, whereas the other smartphones required an in-store visit to apply the discount. Prices after application of coupons start from 3899 yuan for Xiaomi 14, 4499 yuan for the Xiaomi 14 Pro, 2199 yuan for Xiaomi Civi 3, 2899 yuan for Xiaomi Civi 4 Pro, 2299 yuan for Redmi K70, and 3099 yuan for Redmi K70 Pro, presenting a range of prices to suit different needs and budgets.

The article covers the surge in student interest in purchasing new Xiaomi phones after the National College Entrance Examination. There are several additional facts and relevant questions that may enhance understanding of the topic:

Important Questions and Answers:

Q: Why do students particularly seek new phones after exams?
A: Students often look for new phones after exams as a reward for their hard work, as well as to meet the demands of college life with updated technology that helps in staying connected and managing academic tasks.

Q: How significant is the National College Entrance Examination in determining student behavior?
A: The National College Entrance Examination is a pivotal moment in a student’s life in countries like China. Successfully navigating this high-pressure exam can shape their future, leading to heightened emotions and a desire for a fresh start, which can include purchasing new technology.

Q: What makes Xiaomi phones appealing to students?
A: Xiaomi phones offer a good balance of price, performance, and features that cater to the budget and needs of students. Xiaomi’s marketing strategies, such as offering discounts through examination promotions, make their phones even more attractive to the student demographic.

Key Challenges or Controversies:
– Balancing cost and the desire for technology: Students might struggle with the financial aspect of purchasing new technology while wanting to have the latest devices.
– Digital well-being: There is a growing concern about screen time and reliance on smartphones among younger populations, and their impact on mental and physical health.

Advantages and Disadvantages:

– Access to updated technology helps students stay competitive and efficient in their academic pursuits.
– Promotions tied to the exam season can make technology more accessible to a broader range of students.

– The rush for new gadgets following exams can encourage impulsive buying behaviors and financial strain.
– Students might prioritize tech features over other more essential purchases required for college.

Suggested Related Links:
– For more information on Xiaomi’s products and promotions, you can visit
– To learn more about the impact of smartphones on youth, an educational resource might be or

Please note that the URLs provided are to the main domains and are valid as of the latest knowledge cutoff date. Always make sure to double-check the URLs for the most recent content and resources.