Samsung Electronics Co. continues to make groundbreaking strides in the tech industry, especially in the realm of artificial intelligence (AI). At the recent EuroCucina 2024 event in Milan, the South Korean giant showcased its latest developments that solidify its position as a leading competitor in high-end smartphones and advanced electronics gadgets.
The vice chairman and head of Samsung’s Device eXperience division, Han Jong-hee, emphasized the company’s commitment to connectivity and AI technology. Through their SmartThings ecosystem, Samsung has successfully integrated various electronic goods, from smartphones to refrigerators and vehicles, creating a seamless user experience. Han confidently expressed that Samsung’s AI-powered connectivity sets them on an equal footing, if not ahead, of archrival Apple Inc.
In keeping with their mission to eliminate inconvenience for consumers, Samsung plans to incorporate a large-language model (LLM)-based generative AI into their voice-activated virtual assistant, Bixby. With this addition, users will enjoy more natural and intuitive interactions with their gadgets. For example, a simple command like “I’m cold” will prompt Bixby to adjust the room temperature accordingly.
Moreover, Samsung aims to expand the reach of AI technology beyond their virtual assistant. The company plans to apply generative AI to new products slated for release this year, further enhancing their competitive advantage in the market.
EuroCucina 2024 also provided a platform for Samsung to showcase its latest built-in home appliances under the Bespoke brand. With a focus on connectivity, these appliances are seamlessly integrated into the SmartThings ecosystem, allowing users to control and monitor them effortlessly.
Samsung’s dedication to innovation is evident as they continue to surpass industry standards. As Han Jong-hee aptly stated, “In the electronics market, finding the pain point where consumers feel uncomfortable is the key to winning. And that’s what Samsung is good at.”
With their groundbreaking AI technology and commitment to enhancing the user experience, Samsung Electronics is undoubtedly a force to be reckoned with in the tech industry.
The tech industry is continually evolving and Samsung Electronics Co. is at the forefront of these advancements. With a strong focus on artificial intelligence (AI), Samsung is solidifying its position as a leading competitor in high-end smartphones and advanced electronics gadgets. The company’s commitment to connectivity and AI technology is evident in its SmartThings ecosystem, where various electronic goods are seamlessly integrated to create a user-friendly experience. This integration sets Samsung on par, if not ahead, of its archrival Apple Inc. (source)
One of the highlights of Samsung’s AI advancements is the incorporation of a large-language model (LLM)-based generative AI into their voice-activated virtual assistant, Bixby. This addition allows for more natural and intuitive interactions with devices. For example, users can simply say, “I’m cold,” and Bixby will adjust the room temperature accordingly. This integration of AI technology into everyday tasks enhances the overall user experience.
Samsung aims to expand the application of generative AI beyond their virtual assistant. The company plans to incorporate this technology into new products set to be released this year, further enhancing their competitive advantage in the market. This move showcases Samsung’s dedication to innovation and staying ahead of industry standards. Navigate here
During the recent EuroCucina 2024 event in Milan, Samsung had the opportunity to showcase its latest built-in home appliances under the Bespoke brand. These appliances are seamlessly integrated into the SmartThings ecosystem, allowing users to control and monitor them effortlessly. This emphasis on connectivity aligns with Samsung’s mission to eliminate inconvenience for consumers and provide a streamlined user experience. Click here to learn more about the Bespoke brand.
Samsung’s commitment to meeting consumer needs and eliminating pain points is clearly demonstrated through their dedication to innovation. The company’s ability to identify and address consumer discomfort is a key factor in their success. As noted by Han Jong-hee, the vice chairman and head of Samsung’s Device eXperience division, “In the electronics market, finding the pain point where consumers feel uncomfortable is the key to winning. And that’s what Samsung is good at.” This customer-centric approach positions Samsung as a force to be reckoned with in the tech industry.