Huawei has opened its new flagship store in Shanghai, inspired by nature and the brand’s “Harmony” operating system. The geometric shapes of the two-story Huawei Taikoo Li store are based on biofilic forms that seamlessly transition from the outside to the inside.
The store’s exterior and interior materials are high-quality, certified, and recyclable, reducing its harmful impact on the environment. Prefabricated systems are used for the floors and ceilings, making them easily installable and removable. The store employs advanced ventilation systems and real-time monitoring to maintain high indoor air quality and adds greenery to create a pleasant environment for both customers and guests.
The innovative design of the Huawei store reflects the dynamic nature of natural growth structures and aligns with the brand’s “polar codes” algorithm that accompanies its technology. The main façade of the store creates a symbolic gateway to Taikoo Li, Qiantan. The pattern that emerges on the façade, with its various shapes and sizes, forms a cohesive geometric system that connects the brand with nature and technology.
The captivating façade of the Huawei store is adorned with flower petals that arrange themselves in different stages of development, creating a striking composition. The petal-like elements conceal structural beams on the façade, creating a frameless glass window that maximizes visibility and allows natural light to illuminate the store’s interior. In the evening, built-in lighting elements emerge from the petals, casting a delicate light on the façade and highlighting its design.
The store’s interior tells a separate story. One of its key elements is the spiral “Tree of Harmony,” which extends the aesthetic of the façade into the store’s interior. This unique tree is visible both from the outside and inside the store, serving as a focal point and generating movement within the space.
The store’s interior features fluid space and a warm, clean color palette. This mechanism unifies different spaces, with ivory-colored ceilings and floors, wood-clad columns, and additional furniture in well-coordinated colors.
In addition to prominent aisles showcasing key products, the Huawei store features two different Huawei product experience zones that seamlessly permeate both floors of the store. The “Signature Experience” zones offer selected products and services, while the five “Consumer Full Scenario Experience” zones allow interaction with Huawei products, from smartwatches to smart cars. They encourage people to fully experience how seamless communication integrates artificial intelligence into all aspects of their daily lives.
The flagship Huawei store in Shanghai also serves as a community space, providing enjoyable multidimensional experiences for customers and users. It allows the leading tech company to recognize and test the needs and habits of current and future customers, creating its own community within the store.
All floors of the Huawei store have spaces for meetings, relaxation, and shared activities. The Huawei community space is accessible to all visitors and can be configured as needed for events. Public Huawei lectures, cultural activities, as well as recreational and wellness activities can be organized here.
The opposite café offers a relaxing space for customers awaiting after-sales service. Additionally, the “In Real Life” section caters to work and entertainment needs.
In the store’s gallery and on the wall by the southern entrance, the Huawei brand provides interaction with consumers, commemorating the brand’s history and key milestones.
Frequently Asked Questions (FAQ)
- What is the concept of Huawei’s store in Shanghai?
The Huawei store in Shanghai has been opened in a modern style inspired by nature and the brand’s “Harmony” operating system. The store features geometric forms based on biofilic shapes that seamlessly transition from the outside to the inside. - What materials are used in Huawei’s store?
The store’s exterior and interior materials are high-quality, certified, and recyclable. This helps reduce its harmful impact on the environment. The store also utilizes advanced ventilation systems and real-time monitoring to ensure high indoor air quality. - What are the elements of Huawei’s innovative design?
Huawei’s innovative store design reflects the dynamic nature of natural growth structures and aligns with the brand’s “polar codes” algorithm. The store’s main façade creates a symbolic gateway to Taikoo Li, Qiantan, and the flower petals on it form a composition that adds charm to the façade. The store’s interior, on the other hand, features aesthetic elements such as the “Tree of Harmony,” which attracts attention and generates movement within the store. - What products and services are available in Huawei’s store?
Huawei’s store offers a variety of products including smartwatches, smart cars, and various services. The store features “Signature Experience” zones where selected Huawei products and services are showcased, as well as five “Consumer Full Scenario Experience” zones that allow interactive exploration of different Huawei products and their functionalities. - Is Huawei’s store also a community space?
Yes, the Huawei store in Shanghai also serves as a community space. It offers enjoyable multidimensional experiences for customers and users. The Huawei community space is open to all visitors and can be configured as needed for various events. Public Huawei lectures, cultural activities, and recreational and wellness activities can be organized within the store.
Key Terms
- Taikoo Li: Link to Huawei website
- “Harmony”: Huawei’s operating system
- Biofilic shapes: Geometric forms based on nature and organic structures
- Polar codes: Algorithm accompanying Huawei’s technology