Subway ANZ has recently introduced a groundbreaking brand platform, ‘Fresh Taste. Ultimate Satisfaction.’ This is a revolutionary campaign that signifies Subway’s dedication to providing an unparalleled experience to its customers. Developed by the creative agency Publicis Worldwide Brisbane and executed by a team of over 120 individuals, including talented stunt performers, this campaign pushes the boundaries of creativity and innovation.
The new brand platform represents an evolution of Subway’s renowned philosophy of embracing freshness in its products. However, it goes beyond that and aims to deliver the utmost satisfaction to every individual who visits a Subway restaurant. According to Rodica Titeica, Subway ANZ’s director of marketing for Australia and New Zealand, ‘Fresh Taste. Ultimate Satisfaction.’ encompasses not only the taste and quality of Subway’s food but also the overall restaurant experience, customer engagement, fresh collaborations, and much more.
The impressive Sub-Hoppers campaign, directed by the award-winning Mitch Kennedy, showcases a vibrant procession of inflatable figures in striking green and gold colors. Accompanied by the nostalgic 70s hit “Dreamer” by British band Supertramp, this visually captivating campaign serves as a metaphor for the joyous experience of devouring a Subway meal. This campaign signifies the beginning of a new era for the Subway brand.
The launch of the ‘Fresh Taste. Ultimate Satisfaction.’ brand platform is the culmination of an extensive two-year journey undertaken by Publicis Worldwide to revolutionize the concept of convenience. The aim was to communicate that Subway not only provides delicious food but also delivers an overall gratifying experience to its customers.
Subway’s dedication to this new brand platform is evident in the extensive team involved in bringing the Sub-Hoppers campaign to life. From the marketing and creative teams to the production and media agencies, every aspect of this campaign was carefully orchestrated to ensure a fresh and exhilarating experience for Subway’s valued customers.
Now that the ‘Fresh Taste. Ultimate Satisfaction.’ brand platform is established, Subway ANZ is enthusiastic about continuing their transformative journey and providing customers with an exceptional and wholly satisfying experience. Whether it’s the moment customers step into a Subway restaurant or the joy they experience while relishing a Subway sandwich, the ‘Fresh Taste. Ultimate Satisfaction.’ platform guarantees an unforgettable and delightful adventure.
FAQ:
Q: What is Subway ANZ’s new brand platform?
A: Subway ANZ has launched the ‘Fresh Taste. Ultimate Satisfaction.’ brand platform, which focuses on delivering both a delicious and a satisfying experience to customers.
Q: What does the Sub-Hoppers campaign represent?
A: The Sub-Hoppers campaign serves as a visual metaphor for the joyous feeling of eating Subway and marks the beginning of a new chapter for the Subway brand.
Q: How long was the journey to develop the new brand platform?
A: It took Publicis Worldwide two years to develop and launch the ‘Fresh Taste. Ultimate Satisfaction.’ brand platform.
Q: How many people were involved in bringing the Sub-Hoppers campaign to life?
A: Over 120 individuals, including talented stunt performers, worked together to execute the Sub-Hoppers campaign.
Q: What is the goal of Subway’s new brand platform?
A: The goal is to provide customers with a comprehensive and gratifying experience, from the quality of food to the restaurant ambiance and customer engagement.
(Sources: Publicis Worldwide Brisbane)
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