Roman GłogulskiA tea market at the foot of Mengdingshan in the Mingshan District of Ya’an City, named the China · Mengdingshan World Tea Capital Tea Trading Market, has transformed its traditional setup by incorporating cutting-edge live selling technologies. With over 300 tea merchants engaging in trade, including 10% with their unique trademarks and patents, the market has witnessed a surge in transactions, exceeding 1800 tons during the spring tea season this year, with a trading value surpassing 1.3 billion yuan.
Gone are the days of conventional offline tea trading; the market now thrives on an amalgamation of tea influencers streaming live from every nook and corner, empowered by mobile phone stands, flashlights, and professional recording studios. This dynamic shift has birthed a novel tea market filled with immense potential, drawing in a new wave of tech-savvy consumers.
Live streaming platforms have become the new source of buzz for the tea market, with popular host Li Siyu capitalizing on the unique selling point of Mengdingshan tea — its origin. Li Siyu, a young influencer, wakes up at 4:30 am daily to commence her live broadcasts, showcasing the vibrant tea market scene to entice buyers right from the break of dawn.
The market’s range of cold-brew floral teas has emerged as a top-seller, especially the “Snow Stroll” jasmine tea variant, with sales soaring to over 30,000 pounds since March on platforms like Sichuan Agricultural Selection. This shift towards online dominance in the tea industry aligns with the recently published “2023 China Tea Production and Sales Outlook Report,” projecting a total online trading volume exceeding 35 billion yuan by 2023.
The tea market’s embrace of live selling has catalyzed a demand for enhanced industry and supply chain standards, as acknowledged by Yu Yonghai, the head of live streaming at Mengdingshan Tea Market. This strategic evolution is propelling the industry towards product innovation and quality enhancement, resonating with the changing dynamics of consumer preferences in the digital era.
Revolutionizing the Tea Business Landscape with Innovative Live Selling Techniques
In the ever-evolving world of tea trading, the adoption of cutting-edge live selling technologies has taken the industry by storm, reshaping traditional practices and revolutionizing the way tea is bought and sold. While the previous article highlighted the success and growth witnessed at the China · Mengdingshan World Tea Capital Tea Trading Market, there are additional facts and insights that shed light on this transformative trend.
One crucial question that arises is: How are live selling techniques redefining the dynamics of the tea market? The answer lies in the immersive experience created by live streaming platforms, where influencers like Li Siyu leverage the power of origin stories to captivate audiences and drive sales. This personal touch and real-time interaction have become instrumental in engaging tech-savvy consumers and shaping their purchasing decisions.
Another key aspect to consider is the challenges associated with this shift towards live selling. One notable challenge is maintaining transparency and authenticity in a digitally-driven environment. With the potential for edited or staged content, ensuring that consumers receive accurate information about the tea products being showcased is essential to building trust and credibility in the market.
Despite the advantages of live selling in boosting sales and creating a buzz around tea products, there are also disadvantages to navigate. One such disadvantage is the reliance on technology and internet connectivity, which can impact the reach and effectiveness of live streams, especially in remote tea-producing regions with limited infrastructure.
Overall, the advantages of embracing innovative live selling techniques in the tea business are evident. From reaching a wider audience and driving sales to fostering product innovation and enhancing industry standards, the potential for growth and success is immense. However, navigating the challenges and controversies associated with this digital transformation requires a strategic approach and a commitment to maintaining integrity and quality in the marketplace.
For further exploration of the evolving landscape of tea trading and live selling techniques, visit World Tea Expo for insights and resources on industry trends and innovations that are shaping the future of the tea business.
