Outdated Models Discontinued
OPPO’s official online shop has officially discontinued the sale of smartphones released before 2023, categorized as outdated models, by June 17, 2024. This move streamlined the available smartphone selection to only two models, with the entire OPPO Reno A series, including the current model OPPO Reno9 A, being phased out.
Sales Status as of June 18, 2024, 6:00 AM
Presently, customers can purchase two models – “OPPO A79 5G” and “OPPO Reno10 Pro 5G.” The absence of the mid-range Reno A series, priced around 40,000 yen, leaves consumers with options of a lower-priced (29,800 yen) and a higher-priced (86,800 yen) model. While some product pages remain on OPPO’s official Rakuten and Yahoo! Shopping stores, many items are out of stock, effectively marking the end of their sales.
Adjusting for Reno11 A Release
In contrast to their previous strategy of selling older models alongside new releases, OPPO is now gearing up to streamline their lineup post the Reno11 A announcement. The upcoming lineup is expected to comprise the “OPPO Reno11 A,” “OPPO A79 5G,” and “OPPO Reno10 Pro 5G.”
OPPO A79 5G Model
Priced approximately 10,000 yen lower than the Reno A series, the OPPO A79 5G now caters to users seeking a budget-friendly option. The decision to discontinue older models could be aimed at transitioning users who opted for cheaper models to the A series. As OPPO Japan’s announcement scheduled for June 20, 2024, draws near, there is heightened anticipation for what this transition means for the brand’s future.
Additional Facts:
1. OPPO is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong. It was founded in 2001.
2. OPPO has a strong presence in Asian markets such as China, India, and Southeast Asia, where it competes with other smartphone brands like Xiaomi, Samsung, and Vivo.
3. The smartphone industry is highly competitive, with rapid advancements in technology, design, and features driving consumers’ purchasing decisions.
Key Questions and Answers:
1. Why did OPPO discontinue outdated models?
– OPPO likely discontinued outdated models to streamline their product lineup, focus on newer models, and maintain competitiveness in the market.
2. What challenges might OPPO face with this lineup adjustment?
– One challenge could be managing customer expectations and ensuring a smooth transition for users upgrading from discontinued models to newer offerings. Additionally, there might be concerns about potential backlash from loyal customers of phased-out models.
Advantages:
– Streamlining the product lineup can help OPPO allocate resources more efficiently, focus on marketing newer models, and potentially increase sales of current products.
– Emphasizing newer models can showcase OPPO’s commitment to innovation and technology trends, attracting tech-savvy consumers.
Disadvantages:
– Discontinuing older models abruptly may disappoint customers who preferred those models for specific features or price points.
– There is a risk of losing customers who were loyal to the discontinued models but may choose to switch to competing brands with similar offerings.
Related Links:
– OPPO Official Website
– OPPO Global Website