MobiCom has unveiled an innovative subscription service called Share It, providing customers with the opportunity to own a smartphone outright or exchange it for a new one after 12 months. Upon subscription, users will receive a bundle including:
– MobiCom’s premium tariff plan
– Smartphone insurance
– Protective glass
– MobiCom Premium ecosystem subscription
The service allows for even greater benefits when upgrading annually under the new terms. For instance, a monthly subscription for the latest iPhone 15 Pro with 256GB storage will cost approximately $100.
To sign up for Share It, customers can visit the company’s website. Once the application is approved, they need to pay for the first month’s subscription and collect their smartphone from any of the available stores. After a year, users have the option to exchange their device for a newer model, cancel the subscription, or purchase the smartphone with a one-time payment.
This subscription service is open to subscribers of all network providers and features smartphones starting from $700, including 52 models from Apple, Xiaomi, Samsung, Huawei, and other top brands.
Introduced last summer, Share It underwent various experiments and refinements over the year to enhance user appeal. Notably, low to mid-priced smartphones were excluded from the selection, as over 90% of subscriptions were for devices priced above $700.
In addition, Share It now offers subscribers complimentary gifts from the outset, ensuring they have all essentials for their new smartphone. The key advantage of the service is the ability to upgrade smartphones annually without paying the full price upfront, thereby avoiding additional expenses. This eliminates the need for customers interested in the latest technology to spend time reselling devices, with the exchange benefit now comparable to the profit from independent sales of used devices.
– Elena Kosareva, Product Director of Share It
In June, Share It expanded to 11 more cities across Russia, offering its subscription service in a total of 16 cities. Apple leads the list of popular brands with a market share of 52%, followed by Samsung (23%) and Xiaomi (6.4%).
Additional Relevant Facts:
– Share It has garnered positive reviews for its convenience and cost-effective approach to smartphone ownership.
– MobiCom plans to introduce new features and smartphone models to the Share It subscription service in the coming months.
– Share It has helped increase smartphone adoption rates in regions where traditional purchasing might be cost-prohibitive for many consumers.
Key Questions and Answers:
1. How does Share It benefit customers compared to traditional smartphone ownership?
Share It allows customers to own the latest smartphones without the need for a large upfront payment and the hassle of reselling older models.
2. What are the main challenges associated with the Share It subscription service?
One challenge could be ensuring a seamless process for device exchanges and managing inventory of new smartphone models.
Advantages and Disadvantages:
Advantages:
– Cost-effective: Customers can access premium smartphones without a substantial upfront cost.
– Convenience: Annual upgrades and bundled services enhance the user experience.
– Complimentary gifts: Subscribers receive additional benefits, enhancing the value of the service.
Disadvantages:
– Limited selection: Exclusion of low to mid-priced smartphones might deter some potential subscribers.
– Dependency on service provider: Customers are locked into the subscription model and may face challenges if they wish to opt-out before the end of the subscription term.
Related Links:
– MobiCom
The source of the article is from the blog enp.gr