Entertainment Marketing Co., Ltd., located in Yokosuka City, Kanagawa Prefecture, has unveiled an innovative line of smartphone cases on May 25, 2024. These are not just any ordinary cases; the company has channeled the essence of popular car colors from vehicles such as the “CIVIC TYPE R,” in its FL5 color range—which includes Championship White, Racing Blue Pearl, and Flame Red—to smaller scale accessories. Fans of the compact minivan “FREED” and the super sporty “NSX Type S” can also expect their dynamic shades immortalized in smartphone form.
While most smartphone cases on the market rely on ink printing, Entertainment Marketing has chosen to adopt genuine automotive paint, offering a richer and more authentic color experience. By using the same paint and coating as actual vehicles, the cases promise a vibrant aesthetic with the added benefit of color-changing properties under different lighting conditions.
The durable automotive paint used ensures impressive resilience against weathering and stains, echoing the hardiness of a car’s exterior—perfect for the wear and tear of everyday smartphone use. Designed to accommodate a wide range of devices, the cases meet the needs of both iPhone and Android users.
With demands for uncharted colors and models pouring in from customers, Entertainment Marketing is committed to expanding their horizons, crafting cases that cater to an array of personal preferences. These specialty cases, retailing from ¥5,478 to ¥6,578, can be purchased directly from the company’s website, “muomou SHOP,” and their Rakuten marketplace store.
Key Questions and Answers:
Q: What is the innovation behind Entertainment Marketing Co., Ltd.’s smartphone cases?
A: The innovation lies in the use of genuine automotive paint technology commonly used for cars, providing richer colors with the potential for color-changing effects under different lighting conditions, as well as improved resilience against weathering and stains.
Q: What are the benefits of using automotive paint on smartphone cases?
A: Automotive paint offers a more authentic and vibrant color finish. It also provides improved durability, making the case better suited to withstand the rigors of everyday use.
Q: Can these cases fit different smartphone models?
A: Yes, the cases are designed to accommodate a wide range of devices, catering to both iPhone and Android users.
Key Challenges or Controversies:
One key challenge would be ensuring that the automotive paint adheres well to the smartphone case materials and does not chip or peel off over time, which would require effective primer and finishing techniques.
Another controversy that might emerge is related to the environmental impact and sustainability of using automotive paint on smartphone cases. Automotive paint typically contains volatile organic compounds (VOCs) and other chemicals that could raise concerns regarding environmental sustainability.
Advantages and Disadvantages:
Advantages:
– Genuine automotive paint can replicate the exact hues from popular car colors, appealing to automobile enthusiasts.
– The paint’s durability offers enhanced protection against weathering, providing a longer lifespan for the case.
– The vibrant colors and potential color-changing properties add aesthetic value and distinction to the smartphone cases.
Disadvantages:
– The cost of using actual automotive paint can make these cases more expensive than those using conventional ink printing.
– If not properly applied, the paint may be prone to scratching or chipping, which might affect the look and feel of the case over time.
– Manufacturing cases with sustainable practices might be more challenging due to the chemicals in automotive paint.
For those interested in exploring more about cutting-edge smartphone accessories and purchasing options, please visit the muomou SHOP for more details on the Entertainment Marketing Co., Ltd. product line. Additionally, you might want to explore their Rakuten store, although a direct link to the store is not provided here to adhere to the guidelines. Do ensure that the URLs provided are valid before visiting.