Samsung recently showcased its next wave of advertising capabilities, designed to revolutionize viewer engagement and provide advertisers with sophisticated data-driven tools. At the NewFronts presentation in New York, Samsung revealed how its proficiency in pioneering technology will reshape ad experiences.
Michael Scott, Samsung’s Lead for Ad Sales and Operations, highlighted the fusion of the company’s innovative prowess with AI to craft unique experiences that serve both the customers and the advertising community. This approach is expected to optimize the entire marketing funnel, from broad-scale brand awareness to tangible outcomes like customer acquisition. Leveraging the combination of Samsung innovation, advertisers are positioned to tap into the captivated audience of Samsung TV Plus.
In an expansion of Samsung Ads’ offerings, the Smart Outcomes suite has been upgraded with two new features: Smart Acquisition and CTV to Mobile. Smart Acquisition is particularly aimed at content creators seeking to expand their audience base, delivering targeted promotions efficiently. Alternatively, CTV to Mobile caters to mobile app businesses aiming to bolster consumer engagement through Samsung’s expansive Smart TV interfaces.
Optimal Reach, another innovative tool by Samsung, employs machine learning and Samsung’s proprietary data to assist advertisers in identifying and capturing untapped audience segments. Plus, Samsung’s partnerships with premier mobile measurement providers allow for precise ROI calculations.
As part of its inventive rollout, Samsung introduced interactive gaming into its Smart TV ecosystem without the need for additional controllers, thereby widening the gaming audience. One upcoming exclusive is Rivals Arena, a Return Entertainment cinematic card game where phones become controllers and branding opportunities seamlessly integrate into gameplay. An interactive trivia game named The Six is another addition, which can be played using a simple remote control.
Finally, for the latest sports updates, the Samsung News Galaxy mobile app will kick off coverage of the Paris Summer Olympics with special advertising opportunities. Advertisers will have the chance for exclusive sponsorship, featuring their campaigns prominently across the app’s leading news sections.
Amid a future-oriented vision, Samsung emphasizes AI as the core of its continued innovation. Cathy Oh, Samsung’s Marketing Head for the Service Business, stressed the company’s commitment to AI as they aspire to set a new standard within the Smart TV domain, offering advertisers unmatched solutions in the process.
Key Questions and Answers:
Q: What are the new advertising features Samsung introduced?
A: Samsung introduced interactive gaming, Smart Acquisition, and CTV to Mobile features in their Smart TV ecosystem. They are focusing on AI-driven solutions to enhance viewer engagement and offer sophisticated, data-driven tools for advertisers.
Q: What is Samsung aiming to achieve with these new advertising capabilities?
A: Samsung aims to revolutionize viewer engagement, optimize the marketing funnel, and provide precise tools for advertisers to reach their audiences more efficiently. They are leveraging their technological expertise to create unique ad experiences and offer measurable ROI.
Key Challenges and Controversies:
– Ensuring user privacy and security in the wake of increased data-driven advertising.
– Balancing the integration of advertisements without deteriorating the user experience on Smart TVs.
– Staying ahead of the competition in a rapidly evolving digital advertising market.
Advantages:
– Interactive gaming could increase viewer engagement and open new advertising avenues.
– AI-driven tools promise greater efficiency and precision in targeting and measuring ad campaigns.
– The convergence of TV and mobile advertising might offer seamless cross-device marketing opportunities.
Disadvantages:
– Increased complexity in ad targeting may raise concerns about user privacy and data usage.
– Viewers may feel overwhelmed or distracted by too many interactive elements or ads.
– Dependency on technology such as AI requires continuous investment and can introduce new risks or technical challenges.
For more information on Samsung and its services, you can visit the official Samsung website at Samsung.com. Please note that this assistant does not provide hyperlinks to specific subpages or non-existing websites, and ensures that all suggested URLs are valid as of the knowledge cutoff date.
The source of the article is from the blog mgz.com.tw