Luxeed, the innovative joint venture between Huawei and Chery, recently relaunched its first electric vehicle model, the S7, to much success. Despite initial delivery issues after its November 2023 debut, the Luxeed S7 has now overcome capacity challenges and is making waves in the market.
According to Richard Yu, head of Huawei’s automotive business, the Luxeed S7 received an overwhelming response over the weekend, with daily orders averaging more than 1,000 units. This impressive figure demonstrates the growing popularity and demand for electric sedans among consumers.
The relaunch of the Luxeed S7 coincided with the launch of Huawei’s Pura 70 series of smartphones. Many customers who purchased the Pura 70 were introduced to the Luxeed S7, further boosting its visibility and sales. The synergy between Huawei’s smartphone business and automotive division has proven to be a winning combination, capturing the interest of tech-savvy consumers.
To address previous complaints about slow deliveries, Huawei and Chery have made significant improvements. Mass deliveries of the Luxeed S7 have already commenced, with an expected 4,500 vehicles set to be delivered in April alone. Additionally, Chery has established a dedicated manufacturing industrial park for the Luxeed project, ensuring a more streamlined production process.
Along with addressing delivery concerns, the Luxeed S7 has undergone pricing adjustments. The entry-level version of the model maintains its starting price, while the other variants have been reduced by RMB 20,000. Furthermore, the Luxeed S7 now boasts an extended CLTC (Combined Charging System Life Cycle) range, from 550 kilometers to an impressive 705 kilometers.
The successful relaunch of the Luxeed S7 highlights the commitment of Huawei and Chery in developing cutting-edge electric vehicles. With an ever-increasing demand for sustainable transportation solutions, the Luxeed brand is well-positioned to make a significant impact in the EV market.
The electric vehicle industry has been experiencing rapid growth in recent years, driven by increasing consumer demand for sustainable transportation solutions. As indicated by the success of the Luxeed S7, there is a growing popularity for electric sedans among consumers. This trend is expected to continue as more people become environmentally conscious and seek out greener alternatives to traditional gasoline-powered vehicles. With the Luxeed S7 receiving daily orders averaging over 1,000 units, it is evident that there is a strong market for electric sedans.
One factor contributing to the success of the Luxeed S7 is the synergy between Huawei’s smartphone business and automotive division. The launch of Huawei’s Pura 70 series of smartphones coincided with the relaunch of the Luxeed S7, resulting in increased visibility and sales. This shows that there is a receptive market among tech-savvy consumers who are interested in both cutting-edge smartphones and electric vehicles.
To overcome previous delivery challenges, Huawei and Chery have implemented significant improvements. Mass deliveries of the Luxeed S7 have already begun, with 4,500 vehicles expected to be delivered in April alone. This is a positive development that addresses previous complaints and ensures a more efficient delivery process for customers. Additionally, Chery has established a dedicated manufacturing industrial park for the Luxeed project, further streamlining production and meeting the increasing demand.
Pricing adjustments have also been made to enhance the competitiveness of the Luxeed S7. While the entry-level version maintains its starting price, other variants have been reduced by RMB 20,000. This pricing strategy aims to make the Luxeed S7 more accessible and appealing to a wider range of consumers. Furthermore, the Luxeed S7 now boasts an extended CLTC range. The increase from 550 kilometers to 705 kilometers provides customers with the assurance of a longer driving range, addressing concerns about limited mileage.
Looking ahead, the successful relaunch of the Luxeed S7 speaks to the commitment of Huawei and Chery in the development of cutting-edge electric vehicles. The Luxeed brand is well-positioned to make a significant impact in the EV market, given the increasing demand for sustainable transportation solutions. As technology continues to advance and consumer preferences shift towards eco-friendly options, the electric vehicle industry is poised for further growth. The Luxeed S7 exemplifies the potential for innovation and success within the industry.
The source of the article is from the blog smartphonemagazine.nl