Apple, the Cupertino-based tech giant, experienced a decline in smartphone shipments during the first quarter of 2024, according to new data from research firm International Data Corporation (IDC). This decline is attributed to heightened competition from Android smartphone manufacturers who are vying for dominance in the market.
In the wake of this increased competition, Apple was pushed to the second spot, relinquishing its title as the leading smartphone maker. South Korean tech giant Samsung emerged as the new leader, capturing a market share of 20.8 percent.
The data reveals that Apple shipped 50.1 million iPhone models in the first quarter, resulting in a market share of 17.3 percent. This indicates a stark decline of 9.6 percent compared to the same period last year when Apple shipped 55.4 million devices and held a market share of 20.7 percent.
While Apple saw a decline in sales, Chinese brands like Huawei continued to gain traction and increase their market share. These brands have been able to capitalize on the growing demand for smartphones in emerging markets.
It is worth noting that overall global smartphone shipments experienced a surge of 7.8 percent, reaching 289.4 million units between January and March. This growth indicates a healthy demand for smartphones worldwide.
In contrast to Apple’s decline, Samsung shipped 60.1 million handsets during the first quarter, maintaining a market share of 20.8 percent. Although this represents a slight decline of 0.7 percent compared to the same period last year, Samsung managed to retain its position as the leading smartphone manufacturer.
Chinese handset maker Xiaomi also saw an impressive growth of 33.8 percent. It shipped 40.8 million devices and captured a market share of 14.1 percent, surpassing its performance in the same quarter of the previous year.
Transsion, another Chinese major, experienced remarkable growth, with shipments skyrocketing by 84.9 percent. The company shipped 28.5 million units, securing a market share just shy of 10 percent.
Oppo, the fifth top handset maker, witnessed a decline of 8.5 percent. It shipped 25.2 million devices, capturing a market share of 8.7 percent.
The first quarter of 2024 showcased a dynamic landscape in the smartphone market, with increased competition leading to shifting positions among the top players. As consumers demand more innovative features and affordable options, smartphone manufacturers will need to adapt their strategies to navigate this ever-evolving industry.
The smartphone industry is highly competitive, and the first quarter of 2024 reflected this with Apple experiencing a decline in smartphone shipments. According to data from the International Data Corporation (IDC), Apple shipped 50.1 million iPhone models during this period, resulting in a market share of 17.3 percent. This marked a decline of 9.6 percent compared to the same period last year. The decline is attributed to increased competition from Android smartphone manufacturers who are striving to dominate the market. Apple was pushed to the second spot by South Korean tech giant Samsung, which emerged as the new leader with a market share of 20.8 percent.
Chinese smartphone brands like Huawei are gaining traction and increasing their market share. These brands have been able to capitalize on the growing demand for smartphones in emerging markets. While Apple saw a decline in sales, overall global smartphone shipments experienced a surge of 7.8 percent, reaching 289.4 million units between January and March. This indicates a healthy demand for smartphones worldwide.
Samsung, despite a slight decline of 0.7 percent compared to the same period last year, managed to retain its position as the leading smartphone manufacturer by shipping 60.1 million handsets and maintaining a market share of 20.8 percent. Chinese handset maker Xiaomi also saw impressive growth of 33.8 percent, shipping 40.8 million devices and capturing a market share of 14.1 percent. Transsion, another Chinese major, experienced remarkable growth with shipments skyrocketing by 84.9 percent. The company shipped 28.5 million units, securing a market share just shy of 10 percent. Oppo, on the other hand, witnessed a decline of 8.5 percent, shipping 25.2 million devices and capturing a market share of 8.7 percent.
The first quarter of 2024 showcased a dynamic landscape in the smartphone market, with increased competition leading to shifting positions among the top players. As consumers continue to demand more innovative features and affordable options, smartphone manufacturers will need to adapt their strategies to navigate this ever-evolving industry.
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International Data Corporation
The source of the article is from the blog smartphonemagazine.nl