Samsung has taken the lead as the number one smartphone brand in the world, surpassing Apple, according to a recent report by IDC. The study also reveals that global smartphone shipments experienced a year-over-year increase of 7.8% in the first quarter of 2024, reaching a total of 289.4 million units.
During this period, Samsung shipped an impressive 60.1 million units, earning a market share of 20.8%. In contrast, Apple experienced a decline in shipments by 10%, delivering 50.1 million units. In the same quarter the previous year, Apple had shipped 55.4 million iPhones, maintaining a market share of 17.3%.
Xiaomi secured the third spot with a 14.1% market share, shipping just over 40 million units in Q1 2024. The report suggests that while Samsung and Apple are expected to retain their influence over the high-end market, other players such as Huawei, Xiaomi, Transsion, OPPO/OnePlus, and vivo are making significant gains and seeking opportunities for expansion.
The smartphone industry is undergoing transformation, as highlighted by Ryan Reith, group vice president at IDC’s Worldwide Mobility and Consumer Device Trackers. Reith predicts that larger companies will continue to gain market share while smaller brands struggle to find their footing in the post-recovery world.
Nabila Popal, research director at IDC’s Worldwide Tracker team, adds that there is a power shift among major players in the market. Xiaomi is making a strong comeback after experiencing declines in recent years, and Transsion is establishing itself as a stable presence in the Top 5 with notable growth in international markets.
Notably, Transsion experienced the highest growth rate among all brands, with a remarkable increase of 84.5% in shipments. The Chinese conglomerate delivered 28.5 million units, capturing a market share just under 10%.
With this shifting landscape, Xiaomi is gearing up for a fierce battle against Apple and Samsung in the premium smartphone segment, particularly in the Indian market.
As the smartphone market evolves, these developments highlight the dynamic nature of the industry and the constant pursuit for innovation and expansion among leading brands.
The smartphone industry is a highly competitive and rapidly evolving market. According to a recent report by IDC, Samsung has claimed the top spot as the number one smartphone brand in the world, surpassing Apple. This achievement comes as global smartphone shipments saw a year-over-year increase of 7.8% in the first quarter of 2024, reaching a total of 289.4 million units.
During this period, Samsung shipped an impressive 60.1 million units, earning a market share of 20.8%. In contrast, Apple experienced a decline in shipments by 10%, delivering 50.1 million units. The competition between the two tech giants has been fierce, but Samsung’s continued dominance is a testament to its ability to innovate and meet consumer demands.
Xiaomi secured the third spot in the rankings with a 14.1% market share, shipping just over 40 million units in Q1 2024. The report suggests that while Samsung and Apple are expected to retain their influence over the high-end market, other players such as Huawei, Transsion, OPPO/OnePlus, and Vivo are also making significant gains and seeking opportunities for expansion.
The smartphone industry is not without its challenges. As highlighted by Ryan Reith, group vice president at IDC’s Worldwide Mobility and Consumer Device Trackers, larger companies are more likely to gain market share while smaller brands may struggle to find their footing in the post-recovery world. This trend indicates a power shift among major players in the market, with Xiaomi making a strong comeback after experiencing declines in recent years and Transsion establishing itself as a stable presence in the top 5 with notable growth in international markets.
Transsion, in particular, experienced the highest growth rate among all brands, with a remarkable increase of 84.5% in shipments. The Chinese conglomerate delivered 28.5 million units, capturing a market share just under 10%. This growth showcases the potential for success for brands that can adapt to changing market dynamics and consumer preferences.
Looking ahead, Xiaomi is poised to challenge Apple and Samsung in the premium smartphone segment, especially in the Indian market. The competition in this segment will be fierce as brands strive to capture the attention and loyalty of consumers who are willing to spend more for high-end devices.
These developments in the smartphone industry demonstrate the dynamic nature of the market and the constant pursuit for innovation and expansion among leading brands. As technology continues to advance and consumer demands evolve, it will be interesting to see how these companies adapt and shape the future of the smartphone industry.
Suggested related links:
– IDC (International Data Corporation) is a trusted source for market research and analysis in various industries, including technology and smartphones. Their website provides valuable insights and reports on industry trends and forecasts.
– McKinsey & Company is a global management consulting firm that offers in-depth analysis and insights into the smartphone market. Their article on the maturing smartphone market provides additional perspectives on industry dynamics and challenges.
– TechRadar is a popular technology website that offers comprehensive reviews, news, and comparisons of the latest smartphones. This resource can help consumers stay informed about the latest devices and trends in the smartphone industry.
The source of the article is from the blog agogs.sk