In a surprising move, Walmart has teamed up with Apple to sell the M1-powered MacBook Air at an unbeatable price of $699. This marks the first time Walmart has sold any Mac hardware directly to customers and offers a rare opportunity to purchase a new Apple product outside of the official Apple channels.
Contrary to earlier expectations, Apple has not discontinued the M1 MacBook Air and continues its production alongside the newly launched M3 MacBook Air. While Apple does sell refurbished M1 models on its own website for $749, Walmart’s price significantly undercuts even this discounted rate.
The partnership between Walmart and Apple raises questions about Apple’s pricing strategy for the MacBook Air. Apple has maintained a visible entry-level price of $999 for the MacBook Air for some time, with minimal discounts available, such as educational discounts. With Walmart offering a three-year-old MacBook Air at such a low price, it becomes an attractive option for consumers seeking a powerful ARM-based laptop without breaking the bank.
One interesting aspect of this collaboration is Walmart potentially diversifying Apple’s customer base. By selling the M1 MacBook Air at a discounted price, Walmart can attract customers who would otherwise lean towards Windows PCs or Chrome OS laptops. This not only benefits Walmart’s sales but also introduces new users to Apple’s ecosystem, ultimately expanding the reach of Apple products.
Initially, the discounted laptops will be available for purchase on Walmart.com before being stocked in select Walmart retail locations. For those willing to embrace the quirks of macOS and become a part of Apple’s exclusive ecosystem, the discounted M1 MacBook Air offers outstanding performance at an unbeatable price.
As Apple continues to surprise the market with its retail partnerships, it remains to be seen how this move will impact the laptop market and the competition. In the meantime, consumers can take advantage of this unique opportunity to buy a brand-new M1 MacBook Air at an incredibly low price.
The collaboration between Walmart and Apple to sell the M1-powered MacBook Air at a discounted price of $699 has generated significant interest in the industry. This move signifies a departure from Apple’s usual pricing strategy and offers consumers a rare chance to purchase an Apple product outside of official channels.
The partnership between Walmart and Apple has sparked discussions about the pricing strategy for the MacBook Air. Apple has traditionally maintained a visible entry-level price of $999 for the MacBook Air, with limited discounts available. However, with Walmart offering the M1 MacBook Air at such a low price, it becomes an appealing option for consumers who are looking for a powerful ARM-based laptop without breaking the bank.
This collaboration also has the potential to diversify Apple’s customer base. By offering the discounted MacBook Air, Walmart can attract customers who may have otherwise opted for Windows PCs or Chrome OS laptops. This not only benefits Walmart’s sales but also introduces new users to Apple’s ecosystem, expanding the reach of Apple products.
Initially, the discounted laptops will be available for purchase on Walmart.com before being stocked in select Walmart retail locations. This exclusive pricing opportunity allows consumers to embrace the quirks of macOS and become part of Apple’s ecosystem at an unbeatable price.
As Apple continues to surprise the market with its retail partnerships, it remains to be seen how this move will impact the laptop market and the competition. However, for now, consumers can take advantage of this unique opportunity to buy a brand-new M1 MacBook Air at an incredibly low price.
For more information about Walmart’s collaboration with Apple and other industry news, visit Reuters or Bloomberg. These outlets provide in-depth coverage of the retail industry and offer insights into market trends and forecasts.
The source of the article is from the blog oinegro.com.br