Samsung Expanding Presence in the Corporate Device Market

Samsung is making strides in the corporate device market by introducing new smart devices and solutions. The company is looking to expand its user base beyond the mature consumer device market and capitalize on the growing opportunities in the business sector.

Panupat Kasemsuk, Head of B2B Mobile Experience at Thai Samsung Electronics Co., stated that the company projects a 20% increase in revenue from mobile devices for the enterprise market this year. Currently, business customers make up only 5% of the local smartphone market in Thailand, while developed markets like Europe and the US see a range of 15-20% of business customers. This presents a significant opportunity for Samsung to tap into a largely untapped market.

To better cater to the needs of corporate users, Samsung emphasizes the importance of offering employees a range of tools to enhance productivity and streamline their work processes. In a recent survey conducted by the company, 89% of respondents from 1,440 firms in the Asia-Pacific region, including Thailand, claimed that mobile devices were key contributors to strong business performance.

Recognizing the need for secure and efficient communication, Samsung has introduced Galaxy for Work, a comprehensive range of smart devices, solutions, and services specifically designed for corporate users. The Galaxy for Work product line-up includes devices such as the Galaxy S23 FE, A15 EE, Tab A9, and Tab S9 FE EE, all equipped with a two-year warranty and security software updates for five years.

In addition, Samsung is capitalizing on the growing demand for rugged devices, particularly in industries such as transportation, industrial, and retail sectors. The rugged device market was valued at $4.9 billion in 2023 and is expected to grow by 7.8% to reach $6.7 billion by 2027.

Panupat Kasemsuk emphasizes the importance of educating target markets about the differences between consumer and corporate-specific devices. By offering a robust range of products and educating customers, Samsung aims to establish a strong presence in the corporate device market and meet the diverse needs of business customers.

FAQs about Samsung’s Expansion in the Corporate Device Market:

1. What is Samsung’s goal in the corporate device market?
Samsung is looking to expand its user base beyond the mature consumer device market and capitalize on the growing opportunities in the business sector.

2. What percentage of the local smartphone market in Thailand consists of business customers?
Currently, business customers make up only 5% of the local smartphone market in Thailand.

3. How does this compare to developed markets like Europe and the US?
In developed markets like Europe and the US, 15-20% of customers are business customers.

4. What are the key contributors to strong business performance according to a recent survey?
According to a recent survey conducted by Samsung, 89% of respondents from firms in the Asia-Pacific region, including Thailand, claimed that mobile devices were key contributors to strong business performance.

5. What is Galaxy for Work?
Galaxy for Work is a comprehensive range of smart devices, solutions, and services specifically designed for corporate users. It includes devices such as the Galaxy S23 FE, A15 EE, Tab A9, and Tab S9 FE EE, all equipped with a two-year warranty and security software updates for five years.

6. What is the growing demand that Samsung is capitalizing on?
Samsung is capitalizing on the growing demand for rugged devices, particularly in industries such as transportation, industrial, and retail sectors.

7. What is the value of the rugged device market in 2023?
The rugged device market was valued at $4.9 billion in 2023.

8. How much is the rugged device market expected to grow by 2027?
The rugged device market is expected to grow by 7.8% to reach $6.7 billion by 2027.

Key Terms and Jargon:
– Enterprise market: Refers to the business sector, including corporate users and customers.
– Rugged devices: Robust and durable devices designed to withstand harsh environments and demanding conditions.

Related Links:
– Samsung Rugged Solutions
– Samsung Mobile Solutions