Motorola, the renowned smartphone brand, has recently appointed Dentsu Creative India as its creative agency. This collaboration comes as a result of a rigorous multi-agency pitch, showcasing Dentsu Creative’s prowess in the industry. With its headquarters in Delhi, Dentsu Creative India will take charge of an extensive range of services across both digital and mainline platforms.
The scope of services provided by Dentsu Creative includes proposition development, reporting, competition benchmarking, planning and strategy decks, social media creatives, media requirements covering Digital, ATL (Above the Line), Retail, as well as ORM (Online Reputation Management) and Social Listening. This comprehensive approach demonstrates the agency’s ability to coordinate various aspects of the brand’s marketing and communication strategies.
Instead of relying on quotes from executives, it can be said that Motorola Asia Pacific’s marketing head, Shivam Ranjan, expressed excitement over the partnership. It was noted that Dentsu Creative’s innovative approach, digital-first mindset, and strategic acumen deem them the ideal partner to propel Motorola’s core business narrative. Acknowledging Dentsu Creative’s research capabilities, industry expertise, and creativity, Ranjan believed their vision aligned seamlessly with Motorola’s.
Meanwhile, Ujjwal Anand, the managing partner of Dentsu Creative India, emphasized the honor and excitement felt by the agency to embark on this creative journey with Motorola in India. Adopting a modern approach to creativity, Anand expressed optimism that their strategies would contribute to the success of impactful campaigns for Motorola. By blending storytelling, data, media, and technology, Dentsu Creative aims to provide a captivating brand experience for the audience, surpassing expectations.
This partnership marks a significant step for both Motorola and Dentsu Creative India in the ever-evolving Indian smartphone market. The collaboration’s focus on innovative narratives and breaking traditional boundaries hints at an exciting future for the brand, underlined by Dentsu Creative’s expertise and Motorola’s commitment to delivering memorable campaigns.
Frequently Asked Questions:
Q: Why did Motorola appoint Dentsu Creative India as its creative agency?
A: Motorola appointed Dentsu Creative India as its creative agency following a rigorous multi-agency pitch, which demonstrated Dentsu Creative’s expertise in the industry.
Q: What services will Dentsu Creative India provide to Motorola?
A: Dentsu Creative India will provide a comprehensive range of services, including proposition development, reporting, competition benchmarking, planning and strategy decks, social media creatives, media requirements covering Digital, ATL, Retail, as well as ORM and Social Listening.
Q: What is the marketing head of Motorola Asia Pacific’s view on the partnership?
A: Shivam Ranjan, the marketing head of Motorola Asia Pacific, expressed excitement over the partnership, highlighting Dentsu Creative’s innovative approach, digital-first mindset, and strategic acumen as the reasons for their selection.
Q: What is Ujjwal Anand’s role in Dentsu Creative India?
A: Ujjwal Anand is the managing partner of Dentsu Creative India and expressed honor and excitement about the creative journey with Motorola in India.
Q: What approach will Dentsu Creative India take to creativity?
A: Dentsu Creative India will adopt a modern approach to creativity by blending storytelling, data, media, and technology to provide a captivating brand experience for the audience.
Definitions:
ATL (Above the Line): Traditional advertising methods that target a mass audience, such as television, radio, and print advertising.
Retail: Refers to marketing activities and strategies aimed at driving sales and awareness for products or services in physical retail stores.
ORM (Online Reputation Management): The practice of building a positive online reputation for a brand, managing online reviews and comments, and addressing any negative feedback.
Social Listening: The process of monitoring and analyzing conversations and trends on social media platforms to understand consumer opinions and sentiment towards a brand.
Suggested Related Links:
– Motorola Official Website
– Dentsu Official Website
The source of the article is from the blog elektrischnederland.nl