The International Cricket Council (ICC) is opening up opportunities for potential partners as it releases its Invitation To Tender (ITT) for the official social media partner from 2024 until 2027. This move comes after the remarkable success of the ICC Men’s Cricket World Cup 2023 on various Meta platforms, where fans generated a staggering 16.3 billion video views. With 9.7 billion views on Facebook and 6.6 billion on Instagram, the ICC now aims to leverage this momentum as it gears up for the next cycle, starting with the ICC Men’s T20 World Cup in June, to be held in the West Indies and the USA.
The ITT comprises three comprehensive packages, encompassing up to 13 events organized by the ICC until the end of 2027. These events are inclusive of men’s and women’s senior tournaments, as well as U19 competitions, ensuring a diverse range of content to captivate fans from all across the globe.
Geoff Allardice, the ICC Chief Executive, expressed his enthusiasm for the release of the ITT, highlighting the organization’s commitment to expanding the digital and broadcast partnerships in cricket. He emphasized the remarkable achievement of the 16.3 billion video views during the Men’s Cricket World Cup 2023 on Meta platforms, emphasizing the global demand for innovative and engaging ICC event content. Allardice further reiterated the ICC’s determination to enhance this success in the upcoming cycle.
Interested parties seeking to bid for the official social media partnership can now access the tender documents by emailing [email protected]. This creates an exciting opportunity for social media platforms and companies to collaborate with the ICC and showcase their expertise in connecting with cricket fans worldwide.
For more information regarding the social media rights tender, a comprehensive FAQ has been made available and can be found here.
By inviting bids for the official social media partner, the ICC is once again cementing its commitment to keeping pace with the digital landscape while engaging cricket enthusiasts globally. This initiative not only reaffirms the importance of social media in fostering fan engagement but also underscores the ICC’s dedication to delivering unmatched digital experiences in the world of cricket.
ICC Invitation To Tender for Official Social Media Partner
The International Cricket Council (ICC) has released its Invitation To Tender (ITT) for the official social media partner from 2024 until 2027. This move follows the success of the ICC Men’s Cricket World Cup 2023 on various Meta platforms, where fans generated a staggering 16.3 billion video views.
Key Terms:
1. ICC: International Cricket Council, the governing body for international cricket.
2. ITT: Invitation To Tender, a formal invitation for potential partners to submit a bid or proposal.
3. Meta platforms: Refers to social media platforms owned by Meta, formerly known as Facebook, Inc.
4. ICC Men’s T20 World Cup: A major international cricket tournament for the T20 format, to be held in June in the West Indies and the USA.
5. U19 competitions: Cricket tournaments for players under the age of 19.
6. Geoff Allardice: ICC Chief Executive, responsible for the administration and management of the ICC.
The ITT includes three comprehensive packages, covering up to 13 events organized by the ICC until the end of 2027. These events encompass men’s and women’s senior tournaments, as well as U19 competitions, providing a diverse range of content to engage fans worldwide.
ICC Chief Executive Geoff Allardice expresses enthusiasm for the release of the ITT, emphasizing the organization’s commitment to expanding digital and broadcast partnerships in cricket. He highlights the remarkable achievement of 16.3 billion video views during the Men’s Cricket World Cup 2023 on Meta platforms, demonstrating the global demand for innovative and engaging ICC event content. Allardice further emphasizes the ICC’s determination to enhance this success in the upcoming cycle.
Interested parties can access the tender documents for the official social media partnership by emailing [email protected]. This presents an exciting opportunity for social media platforms and companies to collaborate with the ICC and showcase their expertise in connecting with cricket fans worldwide.
A comprehensive FAQ related to the social media rights tender is available for more information.
Through the ITT for the official social media partner, the ICC demonstrates its commitment to keeping pace with the digital landscape while engaging cricket enthusiasts globally. This initiative highlights the importance of social media in fostering fan engagement and underscores the ICC’s dedication to delivering unmatched digital experiences in the world of cricket.
The source of the article is from the blog oinegro.com.br