In an exciting new development, Beats, a brand owned by Apple, has announced a multi-year partnership with Major League Soccer (MLS). As part of this collaboration, Beats will create custom headphones exclusively for MLS clubs, with the initial selection including Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC.
The agreement will not only provide custom headphones but also feature MLS players in Beats’ marketing campaigns, emphasizing the connection between music and sports. This unique intersection will be highlighted through the players wearing Beats headphones and earphones on the pitch before and after matches.
Chris Thorne, CMO of Beats, expressed excitement about the partnership, stating, “For more than a decade, Beats headphones have been chosen by the world’s top athletes to help them get game ready… We are extremely excited to join forces with the MLS, one of the fastest-growing and most dynamic sports leagues in the world.” Thorne added that Beats looks forward to delivering amazing experiences throughout the upcoming season in collaboration with MLS clubs and players.
Camilo Durana, MLS EVP Apple Partnership, Properties, and Events, also expressed pride in the partnership, citing the inspiration that music brings to players, supporters, and communities. Durana believes that working alongside Beats and their premium products will strengthen the connection between sound, expression, and the world of soccer.
This announcement comes at a time of significant momentum for soccer in North America. With the MLS season set to kick off on February 21, fans can watch all the action through Apple’s MLS Season Pass. Additionally, upcoming events such as the Leagues Cup, Copa America, the Concacaf Gold Cup, FIFA Club World Cup, and the highly anticipated FIFA World Cup in 2026 are sure to further ignite enthusiasm for the sport.
Beats’ partnership with MLS signifies a step towards enhancing the fan experience and highlighting the synergies between music and sports. Stay tuned for more developments in this exciting collaboration.
Frequently Asked Questions (FAQs) about Beats’ Partnership with Major League Soccer (MLS)
Q: What is the recent development announced by Beats?
A: Beats, a brand owned by Apple, has announced a multi-year partnership with Major League Soccer (MLS).
Q: What will Beats create exclusively for MLS clubs?
A: As part of the collaboration, Beats will create custom headphones exclusively for MLS clubs.
Q: Which MLS clubs will initially receive the custom headphones?
A: The initial selection of MLS clubs to receive custom headphones includes Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC.
Q: Apart from the custom headphones, what else will the partnership provide?
A: The partnership will also feature MLS players in Beats’ marketing campaigns, emphasizing the connection between music and sports.
Q: How will the connection between music and sports be highlighted?
A: The players will wear Beats headphones and earphones on the pitch before and after matches to showcase the intersection between music and sports.
Q: What did Chris Thorne, CMO of Beats, say about the partnership?
A: Chris Thorne expressed excitement about joining forces with MLS and delivering amazing experiences throughout the upcoming season.
Q: What did Camilo Durana, MLS EVP Apple Partnership, Properties, and Events, say about the partnership?
A: Camilo Durana expressed pride in the partnership and believes that working with Beats and their premium products will strengthen the connection between sound, expression, and the world of soccer.
Q: What upcoming soccer events are mentioned in the article?
A: The article mentions upcoming events such as the Leagues Cup, Copa America, Concacaf Gold Cup, FIFA Club World Cup, and the FIFA World Cup in 2026.
Q: What does the partnership signify?
A: The partnership signifies a step towards enhancing the fan experience and highlighting the synergies between music and sports.
Key Terms:
– Beats: A brand of headphones and audio products owned by Apple.
– Major League Soccer (MLS): A professional soccer league in North America.
– Custom headphones: Headphones specifically designed and created for a particular purpose or group.
– Marketing campaigns: Strategic promotional activities to advertise products or services.
– Intersection: The point where two or more things meet or cross paths.
– CMO: Chief Marketing Officer, responsible for an organization’s marketing activities and strategies.
– EVP: Executive Vice President, a senior management position in a company.
Related Links:
– MLS Online Store
– Beats Official Website
– MLS Official Website
The source of the article is from the blog agogs.sk