Lenovo, the Chinese computer manufacturer, released a new music video by indie folk band Varihnaz titled “The Song of Ten Thousand Grains” ahead of the Chinese New Year. Lenovo emphasizes that both the music and video were co-created by the brand and the band, with the support of the latest AI computer from Lenovo.
The song compares ordinary people in China to grains that are “thrown into the dirt,” but will bloom and flourish. The music video consists of several storylines depicting the lives of people from different backgrounds, all fighting for survival. The film also includes viral moments from 2023 and the band sowing grains in their field and cooking rice from the latest harvest.
Jia Zhangke, an artistic film director, once again shared the video on Weibo, the Chinese equivalent of Twitter. In a lengthy introduction, Jia wrote that he was deeply moved by the metaphor of “grains” and shared that some characters in his films are grains, just like ordinary people. The post received 2,469 likes and 795 shares on the platform.
Varihnaz, sometimes written as Vareihnaz, is an indie folk group from the Zhuang Autonomous Region. The band’s name comes from the Zhuang language and means “rice field.” Formed in 2006, the band creates music strongly rooted in the folklore of the Zhuang region, particularly referencing the ethnic background of its members. The band primarily operates in rural areas and describes itself as “half music, half agriculture.”
The band gained popularity after their performance in the third season of the music show, The Big Band, in 2023. Their presence was described as modest, and their songs touched and resonated with many people. The slogan of the Lenovo campaign is that AI computers will make life easier for all content creators through their AI features and make music creation accessible to everyone. By creating a music video with this indie phenomenon that moved so many people, the campaign aims to reach everyday creators, regardless of their fields. The sharing by Jia Zhangke certainly helped convey this message to that group of audiences.
Join our newsletter
FAQ:
1. What did Lenovo release before the Chinese New Year?
Lenovo released a new music video by the indie folk band Varihnaz.
2. Who co-created the music and video with the band?
The music and video were co-created by the brand Lenovo and the indie folk band Varihnaz.
3. Who does the song compare to grains?
The song compares ordinary people in China to grains that are “thrown into the dirt,” but will bloom and flourish.
4. What moments does the music video include?
The music video includes viral moments from 2023 and the band sowing grains in their field and cooking rice from the latest harvest.
5. What influences does Varihnaz have?
Varihnaz creates music strongly rooted in the folklore of the Zhuang region and gained popularity after their performance in the music show, The Big Band.
6. What does the Lenovo campaign promote?
The Lenovo campaign promotes an AI computer that makes life easier for content creators through its AI features.
7. How does the Lenovo campaign reach everyday creators?
The campaign aims to reach everyday creators, regardless of their fields, by sharing a music video featuring the indie phenomenon, Varihnaz.
8. Who shared the music video on the Weibo platform?
The music video was shared on the Weibo platform by the film director, Jia Zhangke.
Definitions:
1. indie folk – a genre of folk music with elements of independent (indie) music production
2. AI – short for artificial intelligence, refers to a computer or system with capabilities resembling human intelligence
Related link:
Lenovo Homepage
The source of the article is from the blog smartphonemagazine.nl