In 2023, the smartphone market in India experienced a significant transformation, gaining tremendous popularity for smartphones with MediaTek processors, while the sales of these devices saw a rise. In contrast, the American company Qualcomm witnessed a decline in market share during this period. According to the latest report from research firm IDC, smartphones with MediaTek processors accounted for 50 percent of shipments in the Indian smartphone market in 2023, while Qualcomm’s share dropped to 25 percent.
The International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker report stated that India delivered 146 million smartphones last year, representing a modest 1 percent year-on-year growth. However, the second half of the year witnessed a significant growth of 11 percent, completely offsetting the earlier decline.
The second half of the year saw a notable growth, characterized by a strong 11 percent increase, compensating for the sharp 10 percent decrease in the first half of the year. Particularly, the fourth quarter of 2023 recorded a 26 percent growth compared to the previous year, with smartphone shipments reaching 37 million units. This growth was mainly driven by increased demand following the launch of numerous new smartphone models.
Despite manufacturers’ efforts, consumer demand remained limited, resulting in an excess of goods. Nevertheless, the average selling price (ASP) of smartphones rose to a record level of $255, marking a 14 cent increase compared to the previous year. This ASP growth was fueled by significant growth in the premium segment market, which saw a 10 cent growth in 2023 compared to a 6 cent growth in 2022. Additionally, the rapid adoption of 5G technology contributed to a record 55 cent increase in 5G shipment share.
An analysis of pricing segments provided interesting insights into consumer preferences. While there was an increase in interest in the budget segment (below $100), shipments in the mass budget segment (from $100 to $200) declined. Brands like Vivo, Realme, and Samsung emerged as leaders in this segment, collectively representing 53 percent of shipments.
FAQ section based on the main topics and information presented in the article:
1. Which processors gained popularity in the Indian smartphone market in 2023?
Smartphones with MediaTek processors gained tremendous popularity in the Indian smartphone market in 2023.
2. How did the market share of Qualcomm and MediaTek change during this period?
Qualcomm’s market share in the Indian smartphone market dropped to 25 percent, while MediaTek processors accounted for 50 percent of shipments.
3. What was the growth rate of smartphone shipments in India in 2023?
Smartphone shipments in India experienced a modest 1 percent year-on-year growth, but the second half of the year witnessed a significant 11 percent increase, completely offsetting the earlier decline.
4. What factors contributed to the growth of smartphone shipments in the second half of the year?
The growth in shipments in the second half of the year was mainly driven by increased demand following the launch of numerous new smartphone models.
5. What was the average selling price of smartphones in India in 2023?
The average selling price of smartphones rose to a record level of $255, marking a 14 cent increase compared to the previous year.
6. Which brands were leaders in the mass budget segment (from $100 to $200)?
Brands like Vivo, Realme, and Samsung were leaders in the mass budget segment, collectively representing 53 percent of shipments.
Definitions of key terms or jargon used in the article:
– Processors – Integrated circuits responsible for processing data in smartphones.
– Market share – The percentage of sales a company or product holds in the total market.
– ASP (Average Selling Price) – The average price at which a specific product is sold.
– 5G – The fifth generation of wireless technology that enables high-speed data transfer.
Suggested relevant links to the main domain (not subpages) in the format of link name:
– MediaTek
– Qualcomm
– Samsung
The source of the article is from the blog oinegro.com.br