OnePlus Misunderstanding with OnePlus 12R Storage: UFS 3.1 vs UFS 4.0
OnePlus has made a significant mistake regarding the storage of the OnePlus 12R. This phone is already one of the best smartphones of 2024, but it is now facing criticism for OnePlus’ claim that it is equipped with a UFS 4.0 memory module, when it actually only uses the slower UFS 3.1 standard.
OnePlus President and Chief Operating Officer Kinder Liu stated in an official statement that the OnePlus 12R was tested with UFS 3.1 memory and still offers all the new features of the Trinity Engine, such as faster app launch and the ability to keep apps open for 72 hours.
I am not sure if this statement will satisfy disappointed buyers who may have been convinced to purchase a budget phone with flagship memory. Liu says that buyers should contact official OnePlus support, but he does not specify if they will receive any compensation, either in cash or in the form of store credits.
This is not the first time a smartphone brand has found itself in such a situation. When controversy erupted over two major smartphone brands – Samsung and Apple – intentionally slowing down older phones, the Korean electronics giant denied it.
However, in 2018, the Italian competition authority Autorità Garante della Concorrenza e del Mercato (AGCM) fined Samsung and Apple, stating that it found evidence confirming that Samsung intentionally slowed down older phones. This not-so-exemplary practice in the tech industry is referred to as planned obsolescence.
Returning to OnePlus, the company did not deny its mistakes but simply admitted that it was a marketing error. However, this could still expose the company to legal troubles if buyers decide to take the matter to consumer court, alleging false advertising. Regardless of the consequences, the difference between UFS 3.1 and UFS 4.0 is significant.
Why is UFS 4.0 important?
While the OnePlus 12R remains a very fast and efficient smartphone using the older UFS 3.1 storage, it does not possess the promised speed of UFS 4.0 as advertised by OnePlus. Nevertheless, the 12R is still an excellent phone, but the whole situation somewhat tarnishes the image of this impressive company release.
Sample Questions about the Article:
1. What is the main source of criticism regarding the OnePlus 12R?
2. Which UFS memory standard does this phone actually use?
3. What new features does the OnePlus 12R offer?
4. Does OnePlus offer any compensation to buyers?
5. Which two major smartphone brands were accused of intentionally slowing down older phones?
6. What is the term used in the tech industry for the practice of intentional slowing down?
7. How does OnePlus address its marketing mistake?
8. What legal consequences might OnePlus face related to this error?
9. What is the significance of the difference between UFS 3.1 and UFS 4.0?
10. Is the OnePlus 12R still a good phone despite the storage issues?
Answers to the Questions:
1. OnePlus is being criticized for claiming that the OnePlus 12R is equipped with a UFS 4.0 memory module, when it actually uses the slower UFS 3.1 standard.
2. The OnePlus 12R uses the UFS 3.1 standard instead of the promised UFS 4.0.
3. The OnePlus 12R offers new features of the Trinity Engine, such as faster app launch and the ability to keep apps open for 72 hours.
4. OnePlus does not specify if buyers will receive any compensation for the storage-related error and suggests contacting official OnePlus support.
5. Samsung and Apple were accused of intentionally slowing down older phones.
6. The practice of intentional slowing down in the tech industry is called “planned obsolescence.”
7. OnePlus admitted to making a marketing error regarding the information about the OnePlus 12R storage.
8. OnePlus could face legal troubles if buyers decide to take the matter to consumer court, alleging false advertising.
9. The difference between UFS 3.1 and UFS 4.0 is significant because UFS 4.0 offers higher speed than UFS 3.1.
10. Despite the storage issues, the OnePlus 12R is still an excellent phone.
Keywords and Jargon:
– UFS: Universal Flash Storage – a standard of flash memory used in smartphones.
– Trinity Engine: software engine used in OnePlus 12R.
– Planned obsolescence: the practice of intentionally slowing down older phones by manufacturers.
Suggested Related Links:
– https://www.oneplus.com/ – official OnePlus website.