In order to globally promote the upcoming Maha Kumbh 2025 in Prayagraj, the government of Yogi Adityanatha plans to organize a conference on social media.
The initiative involves collaboration with both government and non-government agencies to reach a wide audience.
So far, only government agencies have been involved in organizing the Maha Kumbh. However, the state government is now taking proactive steps to engage non-government agencies in this process.
Aparajita Singh, the regional tourism officer of Prayagraj, said on Monday that the Department of Tourism wants to reach as many people as possible through the Maha Kumbh.
Singh explained, “Everyone can have valuable insights, and perhaps some people haven’t had the opportunity to convey their ideas to the government. To bridge this gap and consider diverse perspectives, the Department of Tourism will organize a contest inviting ideas related to the organization of Maha Kumbh.”
She added, “Participants with the most unique ideas will be encouraged and appreciated by the Department of Tourism. Their ideas will become an integral part of the organization of Maha Kumbh.”
In preparation for the Maha Kumbh, the Department of Tourism in Prayagraj is urgently organizing various initiatives to improve the brand and promote tourist attractions. To this end, a “Social Media Contest” is being organized. The two-day conference is scheduled for March, and the proposal has been sent to the government for approval.
The conference will begin with a session involving local social media influencers, followed by a session with global influencers. Additionally, tourism entrepreneurs from tourist destinations across the country have been invited to share their insights on attracting tourists to the Maha Kumbh. Hotel entrepreneurs are also encouraged to participate in these discussions. All interested parties will be asked to present proposals for necessary amenities for tourists, and an analysis of deficiencies in the current infrastructure will be conducted.
The effectiveness of social media in strengthening public awareness campaigns is widely recognized. Whether it is enhancing the prestige of Prayagraj in the Swachh Survekshan rankings or reinforcing efforts to improve cleanliness before Maha Kumbh next year, the involvement of local residents is essential.
Chandra Mohan Garg, the municipal commissioner of Prayagraj, said that recognizing this need, the municipal corporation is using social media in a cleanliness campaign. Meetings have already been held with over ten social media influencers. After these meetings, city residents will soon be able to observe the cleanliness of the city and urban events on social media platforms. Active youth on social media will promote cleanliness awareness among the urban population. Through short films and other forms on social media, city residents will be informed so that the city’s cleanliness rating can improve before Maha Kumbh.
FAQ:
1. What is Maha Kumbh?
Maha Kumbh is an important religious event in Prayagraj. It takes place every 12 years and attracts millions of pilgrims from across the country.
2. How is the government planning to promote the upcoming Maha Kumbh 2025 in Prayagraj?
The government plans to organize a conference on social media to reach a wide audience. This will be a joint initiative involving both government and non-government agencies.
3. What does engaging non-government agencies in Maha Kumbh mean?
So far, only government agencies have been involved in organizing Maha Kumbh. Now, the state government is taking proactive steps to also engage non-government agencies in this process.
4. How does the Department of Tourism plan to reach more people through Maha Kumbh?
The Department of Tourism is organizing a contest inviting people to share their ideas related to the organization of Maha Kumbh. The ideas of participants with the most unique ideas will become an integral part of the organization of Maha Kumbh.
5. What are the goals of the social media conference?
The conference aims to improve the brand and promote tourist attractions. It will include a session with local social media influencers and a session with global influencers. Tourism entrepreneurs have also been invited to share their insights on attracting tourists to the Maha Kumbh.
6. How is the government using social media in the cleanliness campaign before Maha Kumbh?
The Prayagraj Municipal Corporation is using social media in a cleanliness campaign. Meetings have been held with social media influencers, and city residents will soon be able to observe the cleanliness of the city and urban events on social media platforms. Active youth on social media will promote cleanliness awareness among the urban population through short films and other forms on social media.
Related links:
– Uttar Pradesh Tourism Department website
– Official website of Prayagraj city.
The source of the article is from the blog dk1250.com