In late September 2022, the National Football League (NFL) announced that Apple Music will replace Pepsi as the new sponsor for the halftime show at the biggest event on the television calendar. The halftime show is one of the most-watched events in the world, and this move by the NFL and Apple is expected to take it to new heights.
The sponsorship agreement is set to last for five years and is worth around $50 million annually.
According to reports, the NFL planned to expand the halftime show beyond its 12-minute performance. The league plans to add additional content to make the show more engaging and valuable to fans and sponsors. This content may include documentary materials showcasing the preparations for the show, behind-the-scenes access, and bonus performances.
By adding more content to the halftime show, the NFL hopes to keep fans engaged for longer and provide more value to its sponsors. The sponsorship agreement with Apple Music is the latest example of how the halftime show has become an important part of the NFL’s marketing strategy and revenue generation.
The new agreement energizes the Super Bowl halftime show by introducing diverse content that will help maintain fan engagement and enhance the brand value for sponsors. It’s an exciting move that will bring new emotions and enhancements to an event that attracts millions of viewers from around the world every year.