Using social media is an integral aspect of today’s communication, and for farmers, it is crucial to carve out their space in the social media realm. What farmers can share and how they do it can have a significant impact on how they are perceived by society.
Farmers from Manitoba who participated in a panel discussion at Manitoba Ag Days emphasized the importance of being true to oneself. Utilizing social media is an opportunity not only to promote their own businesses but also to showcase agriculture as a whole.
Amy Smith, a dairy farmer, shared her experiences with Instagram. As “_that.farming.mama_,” she shares her daily life in agriculture from a woman’s perspective. John Kowalchuk, a farmer from Alberta, prefers Twitter, where he shares photos from his fields and amusing anecdotes.
Andy Pasztor, a farmer from Tillsonburg, is known for posting clean and tidy pictures of his farming equipment. He created the hashtag #andyclean, which has become his own brand of soap.
All panelists agree that the key to using social media is courage and authenticity. It is essential to be oneself and not be afraid to express matters close to the heart. However, it is important to remember that what we publish can impact our future, so we must choose our words carefully.
Additionally, farmers emphasized that using social media should not be burdensome. It is important to do what makes us comfortable and avoid uncomfortable situations.
Often, self-awareness and awkwardness are reasons for uncertainty before posting on social media. However, it is worth remembering that the more we do it, the more at ease and comfortable we feel. Therefore, farmers advise treating it as a process that develops over time.
Both Amy, John, and Andy also emphasize that the goal of using social media should not only be self-promotion or promoting their farm. Building relationships and making connections are equally important.
Of course, social media has its dark side. All panelists have experienced trolls, individuals who harass and insult others online. In such cases, it is important to maintain composure and take the higher road. It is not worth directing our attention to negative comments that often come from individuals dissatisfied with their own lives.
In conclusion, using social media for farmers is an opportunity for promotion and building their own brand. Whether one prefers Instagram, Twitter, or other platforms, it is important to be oneself and share their passion and experience. However, it is crucial to remember that what we publish can impact our future, so caution must be exercised.
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The source of the article is from the blog be3.sk