Norwegian company Remarkable’s electronic paper tablet may pose competition for premium tablets such as Apple, Samsung, and Lenovo in the Indian market. Indian experts believe that Remarkable’s device for note-taking and reading can capture the attention of Indian students in top-tier cities. The device is designed to be a simple gadget without internet capabilities, appealing to parents who want to divert their children’s attention away from internet browsing, phone calls, text messages, games, and other applications. Specialists also suggest that the brand should collaborate with educational institutions such as schools and colleges in top-tier cities to enter the B2B market.
Remarkable, based in Oslo, Norway, has created a unique product – an electronic paper tablet that allows users to write and take notes, read, and view documents. The device operates on a patented operating system that does not offer internet browsing, emailing, messaging, or other features typical of tablets and smartphones. Instead, users can convert manually written notes into computer-generated text.
The device also allows for combining and rearranging handwritten notes, inputting text on the same page, annotating directly on PDF files and e-books, organizing notes and documents with folders and tags, and converting handwritten notes into machine text.
In the Indian market, Remarkable is focusing on the premium segment, offering devices priced below 45,000 Rs, currently only available online. The company plans to expand distribution and after-sales service to a wide physical retail network, which constitutes nearly half of the Indian market.
Existing brands such as Apple, Samsung, Lenovo, and RealMe already provide competition for Remarkable. According to data from research firm CyberMedia Research, Apple and Samsung were close leaders in the second quarter of 2023, holding 25.38% and 25.31% market shares, respectively, with Lenovo in third place. Tablet sales during the same period declined by 22% year over year.
Mats Herding Solberg, Director of Design and Product Management at Remarkable, said that during the India launch day on January 15, 2024, nearly 100,000 people from India visited remarkable.com. This was more than the number of Americans who visited our website on Black Friday. The United States is the largest market for Remarkable.
Solberg added that in 2023, without any marketing efforts, 250,000 people from India visited remarkables.com, indicating organic interest in our product in India. Currently, Remarkable imports fully assembled units from China to all markets, including India.
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The source of the article is from the blog trebujena.net