Cetaphil’s sensitive commercial featuring a father-daughter relationship mended through the media frenzy surrounding Taylor Swift and Travis Kelce is now being celebrated. However, there is one problem – the cosmetic company is alleged to have stolen this idea.
This opinion comes from TikTok user Sharon Mbabazi (@sharavinaaa) in a series of viral videos highlighting the clear similarities between the ad and one of her own videos.
It seems that other users have also noticed these resemblances. Rachel Karten (@milkkarten) wrote, “Lots of praise on Twitter for the Cetaphil ad during the Super Bowl, but TikToker Sharon Mbabazi (and her stepdad) claim that the brand stole their idea for a real story/viral content. Here’s one of their original TikTok videos (2.6 million views) and the response to the ad.”
In her tweet, she juxtaposed the original TikTok video that Mbabazi recorded with her stepdad and the response to the ad. In the original video, Mbabazi is sitting in her room, recording herself applying makeup to her face. Her stepdad enters the room and reads a message on his phone. In the video, Mbabazi explains what the video is about, captioned with “Since Sunday, my stepdad updates me daily about Taylor and Travis.”
In its ad, Cetaphil features two soccer fans sitting on a couch: a father and a daughter of different races connecting through their shared interests in Swift, accompanied by emotional music. The clip begins with the father watching a game while the daughter, wearing headphones and texting on her phone, leaves the house.
Later in the ad, the father enters the kitchen, and the daughter quickly microwaves some food for herself. He approaches her, holding a phone and seemingly attempting to communicate, but unable to do so. The scene transitions to the daughter, again wearing headphones and alone in her room, and then cuts to a new shot: she is sitting at a vanity and applying cosmetics to her face.
The next scene shows her father watching the game, and the sound from the TV catches the daughter’s attention: a mention that Swift is the “biggest fan” during the game. The father, seeing that his daughter is paying attention to the game, smiles with satisfaction at seeing his daughter’s face.
In the following scene, he enters her room holding a red T-shirt with the number 13 (likely Swift’s lucky number). Playfully, he applies cream from his daughter’s collection under his eyes, just as her stepdad did in their video. He then hands her the shirt. She smiles, appreciating the gesture, and puts on the shirt. They sit on the couch, laugh, and watch the game together – several bracelets can be seen on the father’s wrist, a clear reference to Swift fans collecting them at concerts.
The Cetaphil ad concludes with the message, “This season, fathers and daughters have found a new way to connect. Let’s celebrate this shining time of play.”
Mbabazi was not happy that the Cetaphil ad depicted a “mixed-race girl” and a white father connecting through Taylor Swift’s interests, and that the girl, like in her original video, applies makeup to her face without acknowledging or referencing her own video.
She admitted that she was willing to believe it was a coincidence until she saw the father in the Cetaphil ad take cream from his child and apply it under his eyes, just like her stepdad did in their video.
However, another user on the platform claimed that the story in the ad came from a father and daughter who claim they began to bond at the start of the soccer season due to Kelce and Swift’s romance.
FAQ section based on key topics and information presented in the article:
1. What are the accusations regarding the Cetaphil ad?
According to TikTok user Sharon Mbabazi (@sharavinaaa), the Cetaphil ad allegedly stole her idea for a real story and viral content.
2. How did Sharon Mbabazi notice the similarities between the ad and her video?
Mbabazi juxtaposed the videos – the original TikTok video she recorded with her stepdad and the response to the ad. She emphasized the clear similarities between them.
3. How does the Cetaphil ad portray the story?
The ad portrays a father and daughter of different races connecting through Taylor Swift’s interests. The clip shows their shared emotions during a soccer game, as well as their efforts to connect and understand each other.
4. What are the accusations regarding the content of the ad?
Sharon Mbabazi accused the ad of depicting a “mixed-race girl” and a white father, which is similar to her own video. Mbabazi also claims that the ad does not acknowledge or reference her own video.
5. What is Cetaphil’s response to these accusations?
There is no information regarding an official response from Cetaphil regarding the accusations made by Sharon Mbabazi or other social media users.
Key term definitions or jargon used in the article:
– Viral – referring to content that spreads quickly and widely on social media or the internet.
– TikToker – a user of the TikTok platform.
Suggested related links to the main domain (not subpages):
– cetaphil.com – the official website of Cetaphil, where more information about their products and brands can be found.
– tiktok.com – the TikTok platform where video content, including Sharon Mbabazi’s videos, can be found.
The source of the article is from the blog elektrischnederland.nl