WPP announces that it has acquired a minority stake in OH-SO Digital, a new digital-focused agency set to launch on March 1st. The agency aims to revolutionize how brands utilize digital marketing, using innovative and creative solutions centered around the customer and powered by the latest technological advancements. OH-SO Digital will collaborate with clients to jointly create digital products, platforms, and software that integrate marketing, sales, and technology.
OH-SO Digital was founded by industry veteran Mattes Schrader, whose team of digital experts brings experience from agencies such as Accenture Interactive, Accenture Song, C3, and Diconium. The agency will initially operate in Hamburg and Prague, with plans to open additional offices in Berlin and Munich.
WPP’s strategic investment in OH-SO Digital is part of a sustainable growth-focused plan, centered around areas such as e-commerce, customer experience, and technology. The partnership with OH-SO Digital will strengthen WPP’s digital offering in Germany, complementing existing capabilities that help clients achieve growth in response to evolving consumer needs.
Matt Read, CEO of WPP, said, “We are excited to support OH-SO Digital’s ambition to deliver technology-driven ideas that contribute to transformative growth for brands. Our long-term commitment is clear: to position OH-SO Digital as a key growth partner for our clients in Germany, our third-largest market.”
Frank-Michael “FM” Schmidt, CEO of WPP Germany, added, “We are pleased to expand WPP’s technological and advisory offering in Germany alongside Mattes Schrader and his highly skilled management team. Retaining the best minds, developing customized models, and supporting entrepreneurial initiatives are the foundations of our future strategy. Through the establishment of OH-SO, we are implementing these principles in a way that, combined with the excellent competencies of other WPP agencies, offers a new quality of advisory and executional services for domestic and international clients.”
Mattes Schrader, Founder and CEO of OH-SO Digital, said, “Over the past decade, digitalization hasn’t resulted in increased market share for most companies, leaving many behind. At the same time, marketing decision-makers are increasingly responsible for sales and technological platforms in addition to communication channels. As traditional divisions between communication, sales, products, and services blur, artificial intelligence introduces a new dynamic at every level. This is an incredible opportunity to create radically new solutions, recognizing the marketing function as a key growth engine.”
FAQ:
1. When will OH-SO Digital commence its operations?
OH-SO Digital will commence its operations on March 1st.
2. What are the goals of OH-SO Digital?
OH-SO Digital aims to revolutionize how brands utilize digital marketing, using innovative and creative solutions centered around the customer and powered by the latest technological advancements. The agency will collaborate with clients to jointly create digital products, platforms, and software that integrate marketing, sales, and technology.
3. Who is the founder of OH-SO Digital?
The agency was founded by industry veteran Mattes Schrader, whose team of creators consists of digital experts.
4. Where will OH-SO Digital launch its operations?
OH-SO Digital will launch its operations in Hamburg and Prague.
5. What is the strategic partnership between WPP and OH-SO Digital?
WPP’s strategic investment in OH-SO Digital is part of a sustainable growth-focused plan, focused on areas such as e-commerce, customer experience, and technology. This partnership will strengthen WPP’s digital offering in Germany.
Definitions:
1. WPP – WPP is an international advisory group and holding company specializing in marketing and communications.
2. Digital Marketing – Strategies and tactics that focus on utilizing modern digital technologies such as the internet, social media, email marketing, etc., to achieve marketing goals.
3. Strategic Investment – The purchase or ownership of shares in a company or project aimed at contributing to strategic growth.
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1. WPP
2. OH-SO Digital
The source of the article is from the blog oinegro.com.br