Apple is reportedly planning to acquire the German company Brighter AI, which specializes in advanced data anonymization techniques. In the age of growing privacy concerns, Apple’s reported plans to acquire Brighter AI, known for its advanced data anonymization techniques, are a significant step towards improving user privacy.
Brighter AI is recognized as a pioneering company in the field of face and license plate anonymization on non-blurred images, promising a revolution in privacy features in Apple products, primarily Apple Vision Pro.
Privacy Concerns
In contrast to recording footage using an iPhone, which is overt and obvious, Vision Pro offers a more discreet method of recording, raising unique privacy concerns. Apple’s existing technology for blurring faces and license plates in Apple Maps emphasizes the company’s proactive approach to privacy, thanks to refined image blurring technologies that were tested during numerous test drives in the United States and Europe in 2015.
The Significance of the Acquisition
The acquisition of Brighter AI has the potential to introduce an innovative approach to personal data anonymization within the Apple ecosystem. Brighter AI’s technology goes beyond traditional blurring, offering a method that makes objects in images unrecognizable while preserving their natural appearance.
This technology can significantly enhance privacy features in Apple Vision Pro and potentially be integrated into future devices, setting a new standard for privacy in photography and video recording.
Brighter AI’s Technology
Founded in 2017 and recently financially secured in February 2023, Brighter AI stands out with its Deep Natural Anonymization 2.0 technology. This innovative approach alters images to ensure the anonymity of individuals without sacrificing the image quality associated with blurring techniques.
The ability of this technology to maintain the natural appearance of images while safeguarding privacy has wide-ranging applications, from Apple Vision Pro to other elements of Apple’s product lineup, including Apple Maps.
Apple officially launched Vision Pro in the United States on February 2nd. It is priced starting at $3500. The company announced over 600 applications and games designed for the VisionPro headset.
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