HMD Global, the company responsible for the Nokia brand, is soon undergoing a rebranding and will be selling its phones under the HMD brand. This means that the company is partially distancing itself from the Nokia brand, as suggested by the disappearance of the Nokia account on Twitter. However, on its blog, the company assures users: “Good news for Nokia fans: you can still buy Nokia phones, tablets, and accessories on the HMD.com website. Your current Nokia devices will continue to receive full support throughout the warranty period.”
Although the company doesn’t explicitly say that this is the end of the Nokia brand, it is clear that this move aims to increase sales of the remaining smartphones in their lineup. We may soon witness a merging of the HMD and Nokia brands. The company holds a significant market share in the feature phone market in certain regions like India, so abandoning the Nokia brand would result in a loss for their business. However, in the smartphone market, the Nokia brand no longer carries much significance, apart from its reputation for subpar component quality. Therefore, abandoning the brand could be a fresh start for the company, considering that the HMD brand is relatively unknown outside of the tech community.
However, the success of the new devices will determine the future of HMD Global. The company achieved success with the Nokia brand in 2016 but later lost its position in the market. It doesn’t seem likely that the company will once again challenge the flagship segment and compete with giants like Xiaomi, Samsung, or Lenovo. However, there is still room in the market for well-priced smartphones, as demonstrated by brands like Infinix and Tecno, which quickly gained popularity. Abandoning the Nokia brand could be beneficial for HMD Global, but it is a shame that the Finnish legend won’t be revived for the third time.
FAQ
1. What brand will HMD Global now sell phones under?
HMD Global will now sell phones under the HMD brand, which means a partial rebranding and a withdrawal from the Nokia brand.
2. Will it still be possible to buy Nokia phones and accessories?
Yes, it will still be possible to buy Nokia phones, tablets, and accessories on the HMD.com website. Current Nokia devices will also continue to receive full support throughout the warranty period.
3. Why did the company abandon the Nokia brand?
The company abandoned the Nokia brand in order to increase sales of the remaining smartphones in their lineup. The Nokia brand lost its significance among smartphones due to poor component quality.
4. Will HMD Global attack the flagship market and compete with other giants?
It doesn’t seem likely that the company will once again challenge the flagship segment and compete with giants like Xiaomi, Samsung, or Lenovo. The company will focus more on offering well-priced smartphones.
5. What are the chances of success for HMD Global?
The success of the new devices will determine the future of HMD Global. The company achieved success with the Nokia brand in the past but later lost its position in the market. However, there is still room for well-priced smartphones, as demonstrated by other brands like Infinix and Tecno.
Definitions
– Rebranding: The process of changing a brand or the image of a company.
– Smartphones: Advanced mobile phones that offer computer-like features, such as Internet access and applications.
– Warranty: An agreement in which the manufacturer guarantees that a product will function properly for a specified period and that it will be repaired or replaced in case of defects.
Suggested Links
– HMD Homepage
– Nokia Homepage
The source of the article is from the blog maltemoney.com.br