For many years, Nokia has been a symbol of Finnish company Human Mobile Devices (HMD Global) in the mobile business. However, it seems that the company is now changing its approach and abandoning the Nokia name. The new smartphones, tablets, and wireless headphones that will be presented at the MWC in Barcelona will bear the HMD brand.
Although HMD Global has not officially admitted to completely abandoning the Nokia brand, their actions clearly indicate that rebranding is on the horizon. The nokia.com website already redirects to the hmd.com site, and a video has been published on YouTube explaining what HMD is. Changes in the name of the X portal profile are also visible, and the MyNokia account announced the closure of the Nokia channels on February 7th.
HMD Global’s decision is likely a result of the belief that continuing to rely on the sentiment towards the Nokia brand does not make much sense. Recently, Nokia phones have been unable to compete with other brands, especially those from China, and have not enjoyed significant interest.
However, it should be noted that Nokia phones have had little to do with the Nokia company for over a decade. In 2013, Nokia’s mobile division was acquired by Microsoft, and in 2016, it was repurchased by HMD Global, which is now changing its brand to HMD.
This decision may mark the beginning of a new chapter in the history of HMD’s mobile devices. Will their new products be able to impress users and compete with other market leaders? We will find out soon at the MWC in Barcelona.
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The source of the article is from the blog girabetim.com.br