Fortress, a company specializing in games culture and experiences, has officially named Beth Appleton as its new Chief Marketing Officer. With an impressive background in the entertainment industry, including previous roles as CEO of Jaxsta and leadership positions at Warner Music, Appleton brings over two decades of experience to Fortress Australia.
Recognizing her considerable expertise, Fortress co-founder and CEO, Jon Satterley, shared his excitement about Appleton’s appointment. He believes that her addition to the team signifies a major phase of innovation and growth for the company. Satterley is confident that Appleton’s insightful contributions and dynamic perspective will have a profound impact on all aspects of Fortress.
Before joining Fortress, Appleton served as the Chief Marketer and later the Chief Executive of Jaxsta (now Vinyl Group), the only ASX-listed music company in Australia. With a strong background in the music industry, Appleton has also held positions at Universal Music Group and Warner Music Group, both in Australia and the UK.
In her new role as CMO, Appleton will be responsible for driving audience growth, overseeing events, leading marketing efforts, ensuring a seamless customer experience, and fostering customer retention. Appleton expressed her enthusiasm about embarking on this new chapter with Fortress Australia. She believes that the company’s vision, crafted by Jon Satterley and his team, is exceptional and she is eager to contribute her innovative and creative strategies to their success.
Fortress is renowned for its diverse range of venues, including arenas, fantasy-themed taverns, a sci-fi-inspired bar, arcades, and state-of-the-art PC zones. Their immersive settings provide the perfect backdrop for a variety of events and experiences.
With Beth Appleton now on board, Fortress is poised for an exciting journey ahead, filled with growth, innovation, and remarkable achievements.
The source of the article is from the blog windowsvistamagazine.es