Tom Kershaw, the Director of Product and Technology at global technology company Travelport, shared his thoughts on the impact of new technologies on the tourism sector and the company’s efforts towards sustainable development.
With over two decades of experience in the technology and internet industry, Kershaw is responsible for overseeing Travelport’s global technology and product teams. His role involves the development and delivery of products and solutions.
One of the main challenges in the tourism industry is to provide an easily accessible and intuitive shopping experience. To address this, Travelport utilizes artificial intelligence (AI) and automation to automate routine tasks and personalize offers for travelers. This enables agents to serve customers faster and more efficiently.
Travelport also recognizes the importance of digital transformation in the tourism industry and consistently adapts to changes. By leveraging AI and machine learning, the company streamlines the process of travel search and booking, providing agencies with a better understanding of traveler preferences and recommending the best options.
Another significant challenge is achieving sustainable development in the tourism industry. Travelport’s trading platform, Travelport+, offers tools that enable travel agents to identify and promote the most environmentally friendly options for travelers. Agents have access to data on carbon dioxide emissions generated by flights, allowing for responsible choices.
Tom Kershaw emphasizes that personalization and automation are key trends impacting the tourism industry. Through the use of technologies such as data analysis and AI, travelers receive customized offers, and agents can work faster and more effectively.
Ensuring security in the tourism sector is also crucial. Kershaw highlights that data protection becomes increasingly challenging in the era of generative AI. Prioritizing privacy and data protection is essential to prevent misuse.
Travelport demonstrates that technological innovations have the potential to transform the tourism industry and enhance the travel experience. Implementing data-driven solutions, AI, and automation becomes a crucial element of the company’s development strategy, aiming to provide a sustainable and personalized approach to tourism.
Useful information regarding the impact of new technologies on the tourism sector:
– Travelport utilizes AI and automation to provide easily accessible and intuitive shopping experiences for travelers.
– Through the use of AI and machine learning, the company streamlines the process of travel search and booking, enabling agencies to better understand traveler preferences and recommend the best options.
– Travelport+ platform offers tools for travel agents to identify and promote the most environmentally friendly options for travelers.
– Technological innovations such as data analysis and AI enable customized offers for travelers and more efficient work for agents.
– Ensuring data security in the era of generative AI is of utmost importance.
Definitions:
– Artificial Intelligence (AI): A field of computer science that focuses on creating computer programs and systems capable of performing tasks that normally require human intelligence.
– Automation: The application of technology and processes that reduce the need for human involvement in repetitive and routine tasks through the use of computer tools and systems.
– Machine Learning: A type of artificial intelligence in which computer systems can automatically learn and improve based on data without the need for explicit programming.
– Travelport+: Travelport’s trading platform that offers tools for travel agents to identify and promote the most environmentally friendly options for travelers.
Useful links:
– travelport.com – Official website of Travelport, a global technology company.
The source of the article is from the blog meltyfan.es