Star Tribune Media Co., the largest media organization in the Midwest United States, has selected agency Code and Theory as its digital partner to relaunch their websites and mobile applications.
Like many local media outlets, Minneapolis-based Star Tribune is currently at a transformative moment, redefining its main mission and business model for the digital era through modern technological tools, partnerships, and strategic goals. The company aims to create a leading model for local news in America, which will include refreshed websites and a new app set to launch in the fall.
Code and Theory will support Star Tribune in its mission to build a better Minnesota by connecting people, ideas, and stories that strengthen the community. Collaborating with Star Tribune’s product, design, and engineering teams, Code and Theory will create a modern system for readers and advertisers.
According to Star Tribune’s Product Director, Aron Pilhofer, “Through renewed technical, design, and product systems, we aim to reimagine what ‘local’ news and connection mean in the digital age. We want Minnesotans to know that we are grateful for their support, and Star Tribune will always be here for them. We couldn’t find a better agency than Code and Theory to take on this challenge.”
Established in 1867, Star Tribune will focus its new digital presence on delivering local information that resonates with its readers.
With over 200 websites for companies such as Bloomberg, Vogue, and Los Angeles Times under their belt, Code and Theory has a strong foundation in content implementation and publishing across various digital experiences.
CEO of Code and Theory, Michael Treff, stated, “It’s not often that you get the opportunity to help transform an iconic, 157-year-old enterprise that means so much to so many. No one knows Minnesota and the Midwest better than Star Tribune. We will distill and amplify everything that sets this newspaper apart in the eyes of readers and advertisers to create a modern and efficient digital experience. This new platform will not only differentiate Star Tribune, but also allow it to lead the next wave of evolution for local media.”
Frequently Asked Questions about Star Tribune Media Co.’s Partnership with Code and Theory
The source of the article is from the blog trebujena.net