TBWAMedia Arts Lab, the global creative agency dedicated to Apple, recently launched a new campaign prepared by its Australian team. The ad features the beloved Australian bird, the magpie. The latest installment of the “Relax, it’s iPhone” campaign aims to showcase the durability of the iPhone 15 through a humorous office-related story.
Titled “Leap,” the ad will be shown during the Australian Open semi-finals. The agency recently announced the hiring of Stuart Alexander, who joined the team after five years at The Monkeys agency. Regarding his new position, he said, “TBWAMedia Arts Lab has a long and rich history of creating impactful projects that influence culture. It’s what I’ve always sought in my creative work. To say I’m excited is an understatement, and I can’t wait to share some of the projects already in development.”
The campaign will be promoted on television, social media, and through digital media in Australia. The ad demonstrates how the iPhone 15 can withstand even the toughest conditions, such as trying to escape from an aggressive magpie. The entire story aims to highlight the durability and reliability of this model.
The ad focuses on how the iPhone 15 can accompany the user in any situation, regardless of the challenges they may face. It is further evidence that the Apple brand continues its innovative approach to creating devices that are not only beautiful and functional, but also long-lasting.
“Planned Leap” is certainly a campaign that will capture the attention of viewers and show them that the iPhone 15 is a phone designed for those who are not afraid of any challenge.
FAQ
1. What campaign did TBWAMedia Arts Lab release?
TBWAMedia Arts Lab released the “Relax, it’s iPhone” campaign, which showcases the durability of the iPhone 15 through a humorous office-related story.
2. What animal appears in the ad?
The ad features the magpie, the beloved bird of Australians.
3. Where can the ad be viewed?
The ad can be viewed during the Australian Open semi-finals.
4. Who recently joined the TBWAMedia Arts Lab team?
Stuart Alexander recently joined the TBWAMedia Arts Lab team after five years at The Monkeys agency.
5. What are the main messages of the campaign?
The main messages of the campaign are the durability and reliability of the iPhone 15 and its ability to accompany the user in any situation.
6. How will the campaign be promoted?
The campaign will be promoted on television, social media, and through digital media in Australia.
7. What is Apple’s approach to device creation?
Apple continues its innovative approach to creating devices that are beautiful, functional, and durable.
Related Links
Apple’s Website
The source of the article is from the blog j6simracing.com.br