Summary:
Businesses that already have the right data architecture, skills, and knowledge will gain a competitive advantage in a year where consumer trust remains uncertain. If their own AI models fulfill their potential, some companies may be left behind.
Data is good, with all the usual caveats – it needs to be high-quality data, you need to be able to manipulate and utilize it. And while the size of your company and industry may dictate the scale of your data, IT and operational resources, it seems that now is the time to invest in data and information capabilities.
A 2023 Econsultancy survey on the future of marketing revealed that this is the highest spending priority for marketers in the next two years, and a recent WFA study showed that 22% of respondents – large international brands – expect to transfer more work on data strategy internally within the next three years, with 11% planning to do so in data management and analytics as they strive to build a more flexible and sustainable capability in this area.
How do you expect budget changes to manifest in the next two years? Source: 2023 Econsultancy survey on the future of marketing | Sample: 538
1.1 Own Channels, Own Audience
The source of the article is from the blog cheap-sound.com