Steve Jobs, the co-founder of Apple, was known for his impatience during photoshoots. In honor of the 40th anniversary of the Mac, a story has emerged about a photoshoot with Steve that captures his unpredictable nature.
During the shoot, Apple hired photographer Will Mosgrove and went to great lengths to make the arrangements, even flying him to Sweden and organizing a helicopter. However, Steve had a change of heart and refused to be photographed.
In a stroke of luck, Mosgrove did manage to capture one shot of Steve with the original Macintosh, which ended up on a magazine cover. But the process was far from easy. Despite giving them enough time to take the photo, Steve quickly grew impatient. While checking the lighting with some quick Polaroids, he expressed a desire for something different and started making eccentric hand gestures, confusing the whole team. The entire photoshoot ended up lasting only around 15 to 20 minutes.
However, the most amusing story revolves around a commissioned promo photo of Steve. Apple wanted a picture of him arriving at a castle in Lund, Sweden, to portray him as a global leader engaging with Macintosh users in universities. The preparations were elaborate, including a helicopter ride and capturing the beautiful landscape and castle in the background. But as they were about to take off, Steve suddenly changed his mind and declared that he didn’t want any photos.
As Mosgrove expressed his frustration, Steve adamantly refused to be photographed, creating an awkward silence. However, the artistic director, Tom Hughes, lightened the situation with laughter.
These anecdotes highlight Steve Jobs’ impatience and his tendency to change his mind during photoshoots. While challenging for the photographers involved, these stories provide insight into the complex and unpredictable nature of working with one of the tech industry’s most iconic figures.
FAQ:
Q: What is the article about?
A: The article discusses Steve Jobs’ impatience and his tendency to change his mind during photoshoots, as shown in two anecdotes.
Q: Who is Steve Jobs?
A: Steve Jobs was a co-founder of Apple and a prominent figure in the tech industry.
Q: What happened during the photoshoot?
A: In one instance, Apple made elaborate arrangements for a photoshoot, but Steve Jobs ultimately refused to be photographed. In another instance, the photographer was able to capture one shot of Steve with the original Macintosh after a brief shoot.
Q: How long did the photoshoots last?
A: The photoshoot with the original Macintosh lasted approximately 15 to 20 minutes, while the helicopter photoshoot was canceled by Steve Jobs before any pictures were taken.
Key Terms:
1. Mac: Refers to the Macintosh, a line of computers developed by Apple.
Related Links:
– Apple
– [Watch the video](https://www.youtube.com/watch?v=FCeIgdDo2Dg)
The source of the article is from the blog lisboatv.pt