Netflix Games recently announced a significant increase in gaming engagement, with tripled numbers compared to the previous year. This growth is largely attributed to the release of the highly popular Grand Theft Auto trilogy on the streaming service. The availability of these games has attracted a surge of new subscribers who joined specifically to play them.
Despite this impressive growth, Netflix is unlikely to become a direct competitor to gaming giants like Sony and Xbox in the near future. Apptopia data reveals that less than 1% of Netflix’s approximately 250 million subscribers actively engage with Netflix games on a daily basis.
Netflix is aware of its current position in the gaming industry. The company acknowledges that its games division is still considered “small” compared to its film and series business. However, Netflix remains committed to expanding its gaming offerings and investing in the gaming space.
While there have been rumors about the possibility of introducing in-app purchases or ads on the gaming platform, Netflix has not confirmed these ideas officially. They are currently being discussed internally.
In other Netflix news, the company experienced a surge of 13 million subscribers in the last quarter of 2023. Additionally, fans of the hit series Squid Game can look forward to the release of season 2 sometime in 2024.
Despite the recent success of Netflix Games, the platform still has a long way to go before establishing itself as a significant player in the gaming industry. However, with its commitment to growth and investment, it will be interesting to see how Netflix Games evolves in the coming years.
The source of the article is from the blog be3.sk