Chevron is conducting pilot tests with AI-generated virtual beings in its ExtraMile stores. The gas station and convenience store operator is launching a pilot program using Samsung 4K UHD displays and other technologies in three ExtraMile stations located in San Diego, Millbrae in California, and Vancouver in Washington state.
The pilot program utilizes Samsung 4K UHD displays, including models from the Samsung QMC and OMB series, which allow for the delivery of dynamic content to customers. In addition, the pilot introduces virtual beings called “digital humans” powered by artificial intelligence to assist customers at the ExtraMile store in San Diego. One such “digital human” is “Sam Sommelier” – a hyper-realistic generative virtual being that can communicate with customers through voice or live chat via an application. “Sam Sommelier” can advise customers on choosing the right wines for their grocery purchases, provide information on the flavor profiles of each wine, and even conduct quizzes to help with selecting the perfect bottle of wine.
The pilot project also includes the installation of Samsung 4K UHD thin displays provided and installed by Creative Realities Inc. in strategic areas of the stores such as the soda fountain, snack aisles, refrigerator sections, and checkout areas. The stores will also utilize the Samsung MagicInfo content management tool, which allows for the management and distribution of digital content. As part of the pilot program, tools such as Sprinklr Social, which engages customers in marketing campaigns through social media, and IBM Weather, which provides weather forecast information to enable customization of content and promotional offers based on current weather conditions, will also be utilized.
Additionally, the ExtraMile stores included in the pilot program will use FastSensor software for customer traffic analysis, and connectivity will be provided by the T-Mobile 5G network. This will allow Chevron to obtain detailed data on customer journeys within the ExtraMile store, analyzing aspects such as traffic flow, customer shopping intentions, sales conversions, and the most frequently visited store sections. This will enable suggestions for digital content or changes in store infrastructure to enhance customer engagement.
Chevron is taking various actions to enhance the customer experience in its stores, including piloting self-checkout technology called Grabandgo, which enables smooth purchases without the need for cashier assistance.
“Stores must provide interactive experiences for customers who are well-versed in the digital world,” says Sara Grofcsik, Executive Director of Commercial Sales at Samsung Electronics America. “However, it can be challenging to meet customer expectations for dynamic content with traditional signage and banners. Our approach combines digital displays with data analysis, allowing us to reach customers with the right message at the right time. This keeps customers informed about the latest products and promotions, making them eager to return to ExtraMile stores.”
FAQ section based on the main topics and information presented in the article:
1. How is Chevron using artificial intelligence in ExtraMile stores?
Chevron is conducting pilot tests with AI-generated virtual beings in ExtraMile stores. As part of the pilot program, Chevron is using Samsung 4K UHD displays and other technologies in three ExtraMile stations located in San Diego, Millbrae in California, and Vancouver in Washington state. Additionally, virtual beings powered by artificial intelligence called “digital humans” have been introduced to assist customers at the ExtraMile store in San Diego.
2. What can the “digital being” called “Sam Sommelier” do?
“Sam Sommelier” is one of the “digital humans” in the ExtraMile store. It is a hyper-realistic generative virtual being that can communicate with customers through voice or live chat via an application. “Sam Sommelier” can advise customers on choosing the right wines for their grocery purchases, provide information on the flavor profiles of each wine, and even conduct quizzes to help with selecting the perfect bottle of wine.
3. What technologies are being used in the pilot project in ExtraMile stores?
In the pilot project, Chevron is utilizing Samsung 4K UHD displays from the Samsung QMC and OMB series, Samsung MagicInfo content management tools, Sprinklr Social, and IBM Weather. The displays are installed in strategic areas of the stores, while tools such as Sprinklr Social engage customers in marketing campaigns through social media. IBM Weather provides weather forecast information, enabling customization of content and promotional offers based on current weather conditions.
4. What benefits does the pilot project in ExtraMile stores bring to Chevron?
The pilot project enables Chevron to deliver dynamic content to customers through Samsung 4K UHD displays and support customers through AI-powered virtual beings. Chevron will also obtain detailed data on customer journeys within the ExtraMile store, allowing for a better understanding of customer behaviors and preferences and facilitating actions to enhance the customer experience.
5. What other technologies and initiatives is Chevron using in its ExtraMile stores?
Chevron is also testing self-checkout technology called Grabandgo, which enables smooth purchases without the need for cashier assistance. Additionally, the ExtraMile stores included in the pilot program utilize FastSensor software for customer traffic analysis and are supported by the T-Mobile 5G network for connectivity.
Recommended related links with the main domain:
– Samsung homepage
– IBM homepage
– T-Mobile homepage
The source of the article is from the blog reporterosdelsur.com.mx