Digital transformation in the transportation sector is already visible and, what’s more, it will only accelerate in the future. With modern renovations of airports, train stations, and other transportation service points, one can notice many changes. For example, you will see modern, dynamic departure and arrival boards that update in real-time and are visible from every angle. Digital directional signage helps passengers find their way to the appropriate gates at airports, train stations, or bus terminals, as well as the shortest route to baggage claim or vehicle rental, saving valuable time.
The most advanced transportation facilities also offer other essential information that enhances the travel experience. Passengers can explore digital menus of restaurants or find a list of best-selling books or promotions on items that can make their journey more enjoyable. Digital signage can also relay urgent messages to travelers, such as weather information, delays, or even the latest news.
Self-service is becoming increasingly emphasized in the transport sector. Passengers can handle many tasks themselves, such as retrieving boarding passes, collecting baggage, ordering at a cafe, or making payments at a store. Touchscreen-based self-service solutions allow them to bypass queues, save time, and have greater control over their experiences.
What drives digital transformation in transport?
Since 2020, every renovation of airports or transportation hubs includes digital solutions that facilitate traveler access to information and self-service options. Several factors drive the adoption of technology in the transportation sector:
1. The need for greater efficiency
The workforce shortage in the transport sector has resulted in noticeable job vacancies at airports, train stations, multimodal centers, as well as restaurants and maintenance departments. Administrators must utilize the available workforce to maintain smooth operations. Access to digital directional signage, information, and self-service options for orders and payments enables managers to redirect staff to key tasks instead of constantly addressing passenger inquiries. This allows accomplishing more with fewer employees.
2. Advertising services generate revenue
Selling advertising space in airports and other transportation facilities is a lucrative business. Companies want to reach thousands of travelers who pass by advertising signage every day. Advertisements promoting products available in duty-free stores can influence purchases and generate profits for both brands and transportation facilities.
3. Keeping up with technological progress
Transportation facilities need to embrace modernity to enable integration with partners and deliver what customers expect. Implementing new technologies requires time to obtain approvals and allocate appropriate budgets, but it is essential for these organizations to provide efficient data sharing, process automation, and increased customer satisfaction in their journeys.
What awaits transportation in the future?
It is expected that the transportation industry will continue to find ways to utilize technology to streamline operations. Artificial intelligence, already used for identity verification and security at many airports and train stations, will play an increasingly significant role in the future. For example, digital signage provider 22Miles has created an AI-based navigator that allows travelers to ask simple questions in their chosen language, while multilingual digital signage systems provide them with the necessary information.
Airports will also seek new ways to harness artificial intelligence, such as analyzing pedestrian movement patterns to develop plans that minimize crowds or collecting demographic data about people who stop to look at advertisements or products, increasing value for advertisers.
Airports and transportation facilities can also enhance passenger convenience by leveraging their personal mobile devices. Applications can enable travelers to scan QR codes to load navigation prompts on smartphones, make payments for purchases, or order food.
Biometric authentication is also expected to become more popular, allowing travelers to verify their identity and even make purchases using fingerprint, facial, or vein scan. Transportation facilities are also exploring the possibilities of using robots to perform time-consuming tasks such as delivering packages across vast airports, cleaning, providing information, and assisting travelers in their experiences.
In summary, once digital transformation begins, it will continue and likely accelerate due to the promise of increased efficiency, greater revenues, and enhanced experiences that justify investments. Digital directional signage and touchscreen-based solutions make travel more convenient and less stressful for consumers while making it more cost-effective for transportation providers – this trend will only grow.
FAQ:
1. How does digital transformation impact the transportation sector?
Digital transformation in the transportation sector is visible through modern renovations of airports, train stations, and other transportation service points. With the introduction of digital solutions, travelers can benefit from dynamic information boards, digital directional signage, and self-service options that expedite the travel process and increase passenger convenience.
2. What benefits does digital transformation bring to the transportation sector?
Digital transformation in the transportation sector brings several benefits. Passengers have easier access to departure and arrival information, can quickly locate the appropriate gates or baggage claim areas. Furthermore, digital solutions allow for the relay of urgent information to travelers, such as real-time news or weather updates. Through self-service, travelers can handle many tasks themselves, bypass queues, and save time.
3. What factors drive digital transformation in the transportation sector?
The adoption of digital solutions in the transportation sector is driven by several factors. Firstly, the need for greater efficiency in utilizing the available workforce. The workforce shortage necessitates redirecting staff to key tasks, and digital solutions and self-service enable that. Secondly, advertising services generate revenue, and selling advertising space in transportation facilities is a lucrative business. Thirdly, the transportation sector needs to keep up with technological progress to deliver expected solutions and increase customer satisfaction with their journeys.
4. What technologies will impact the transportation sector in the future?
Artificial intelligence, biometric authentication, and mobile applications will have an increasing impact on the transportation sector in the future. Artificial intelligence can be used for identity verification, security, information delivery, and traveler assistance. Biometric authentication will allow travelers to verify their identity using fingerprint, facial, or vein scans. Mobile applications will enable travelers to easily access digital solutions such as navigation prompts, payments, and food ordering.
5. How do digital innovations impact travelers and transportation providers?
Digital innovations make travel more convenient and less stressful for travelers. With digital solutions, travelers have easier access to information, can handle many tasks themselves, and bypass queues. For transportation providers, digital innovations bring greater efficiency, generate advertising revenue, and increase customer satisfaction.
The source of the article is from the blog papodemusica.com