Google Ads has issued a warning to marketers that their accounts may be suspended in the European Union (EU) if they fail to comply with the General Data Protection Regulation (GDPR) in their current advertising campaigns on websites and apps.
If your ads are being displayed in the EU, it is necessary to promptly address any violations within the deadline set by Google. Failure to do so can result in significant disruptions to your advertising efforts.
In the event that a violation is detected on your app or website, Google Ads will send you an email specifying the problem and setting a deadline for its resolution. Google monitors your account to ensure that the issue is resolved within the given timeframe. Failure to comply may lead to account suspension.
New requirements set by the EU mandate that marketers using Google Ads must:
– Obtain consent from users in the EU and the United Kingdom for the use of cookies or other forms of local storage, if required by law.
– Collect, share, and utilize personal data for personalized advertising.
– Clearly identify any pages that may collect, receive, or use user’s personal data as a result of using Google’s product.
– Ensure that users have easy access to clear and prominent information regarding the use of their personal data by identified pages.
Why now? Notifications about non-compliance have emerged after Google announced last week that advertisers wishing to serve personalized ads to customers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. A company representative recommended that markets now send credible consent signals to Google as the search engine prepares to tighten its policy enforcement regarding user consent in the EU.
For specific instructions on implementing consent mode on your website or app, you can refer to the urgent steps outlined by Google.
Reference Article: Google Ads is warning marketers they could face account suspension in the European Union (EU) should their websites and apps have non-compliant GDPR Consent Banners
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The source of the article is from the blog queerfeed.com.br