Samsung has opened its first Online-to-Offline (O2O) store in India, located in the Jio World Plaza shopping center in Mumbai. Spanning an area of 8,000 square feet, Samsung BKC will showcase the brand’s latest products in unique arrangements and real-life scenarios.
At the Samsung BKC store, customers will be able to explore a wide portfolio of premium Samsung products, including smartphones, televisions, refrigerators, washing machines, and more. The store also offers the latest AI experiences from Samsung, both for home appliances and mobile devices from the Galaxy series.
As the first O2O store in India, Samsung BKC combines the advantages of online and offline shopping. Customers can browse through a wide range of products available in the online catalog, which offers over 1,200 choices, while also receiving assistance from store employees. Moreover, purchased items can be delivered not only within Mumbai but also to any location in the country.
Additionally, customers in Mumbai have the option to make online purchases on Samsung.com/in and then collect their orders from Samsung BKC within two hours.
At the Samsung BKC store, customers will have the opportunity to explore and make pre-bookings for the upcoming Galaxy S24 series, which will be launched in January. The store not only offers various color options for the Galaxy S24 but also provides personalization using artificial intelligence.
Samsung BKC store is divided into eight unique zones that showcase how Samsung products, both individually and as part of the SmartThings ecosystem, can seamlessly integrate into daily life. These zones encompass different passions, from gaming and entertainment to art, yoga, cooking, and laundry management.
The store will also host thematic workshops called Learn @ Samsung, which combine Samsung’s innovations with customers’ interests. The workshops will cover areas such as digital art, photography, fitness, cooking, music, and more.
For customers who enjoy personalizing their products, the store offers unique customization options for mobile devices and home electronics. Customers can personally customize phone covers at the Creator’s Workshop and choose suitable accessories for their purchases.
The opening of Samsung BKC store is a step forward in delivering not just products but also unique experiences to customers in India. This store serves as an excellent platform to showcase Samsung’s innovative products and create an interactive space where customers can discover, create, and enjoy technology.
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