French startup Murena is making waves in the mobile industry by launching its own-brand mobile network called Murena Mobile. Currently available to customers in the US only, the company has plans to expand to Europe in 2024. Murena Mobile offers a range of plans, starting from 4GB data for $35/month up to unlimited data for $65/month, including unlimited calls and texts.
What sets Murena Mobile apart is its commitment to privacy. The company’s smartphones are “de-Googled,” replacing Google apps with open-source alternatives and anti-tracking software. Murena also offers add-on services such as cloud plans with email and productivity tools. The launch of Murena Mobile provides the company with another recurring revenue stream.
The popularity of mobile virtual network operators (MVNOs) is on the rise, thanks to advancements in technology that make it easier to become an MVNO. Murena is taking advantage of this trend by leveraging mobile virtual network enabler (MVNE) software and eSIM technology. These innovations allow the company to provide an all-digital distribution strategy and offer a seamless and integrated solution for privacy-conscious individuals.
Murena’s decision to launch its service in the US demonstrates the potential it sees in the market, particularly among its target audience of privacy enthusiasts. The company aims to simplify the process of signing up for a mobile plan by minimizing the collection of personal data, reducing the risk of data falling into the wrong hands or being used for targeted advertising.
While Murena Mobile currently relies on eSIM technology, which is not supported by all devices, the company plans to introduce physical SIM cards in the future. Murena also intends to improve the user experience by allowing customers to sign up for a mobile plan simultaneously with the purchase of an eSIM-supported device.
Looking ahead, Murena envisions expanding its product offerings to create a complete package that combines a phone, cloud plan, and mobile plan in a single monthly subscription. By providing a comprehensive solution that prioritizes privacy, Murena aims to attract new customers and retain existing ones.
As the MVNO industry continues to grow, Murena Mobile distinguishes itself as a unique option for those seeking a privacy-focused mobile network. With its own-brand mobile network, Murena is set to make a lasting impact in the mobile industry, offering users a secure and private alternative to traditional carriers.
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The source of the article is from the blog bitperfect.pe