Gaming has always been a powerful force in creating and nurturing communities, particularly in virtual reality and virtual spaces. In a recent discussion with Claire Nance, head of Global Industry Marketing and Communications at Activision Blizzard Media, the immersive nature of gaming was highlighted as one of its most impactful elements. Gaming allows players to experience a wide range of emotions and provides a means of connection.
Communities within gaming exist both within the game itself and outside of it. In games like Call of Duty or World of Warcraft, players collaborate and work as a team to accomplish goals. However, the sense of community extends beyond the game through online platforms such as Reddit, Twitch, Discord, and gaming forums. These spaces serve as outlets for passionate players to engage and discuss with others who share their interests.
Nance believes that gaming often acts as a predictor for future technologies. Many concepts associated with the emerging metaverse, for instance, can already be found in gaming. Brands and individuals have been interacting and collaborating within gaming spaces or virtual worlds for a significant period of time. Looking forward, Nance sees potential applications for Web3, particularly within the realm of esports.
For brands and content creators seeking to engage with the gaming community, Nance emphasizes the importance of a player-first mindset. Any activations or marketing initiatives should prioritize enhancing the player’s experience and adding value to their gameplay. This can be achieved through in-game rewards, authentic advertising opportunities, or immersive gameplay experiences.
When it comes to the role of AI in gaming, Nance sees current opportunities in optimization and accessibility. AI technology can optimize game development processes and break down barriers to entry, making gaming more accessible to a wider audience.
In the future, Nance is excited about the possibility of transforming perceptions and understanding of gamers and the gaming industry as a whole. It is time for a more sophisticated and nuanced understanding of the gaming audience and the impact they have on the broader landscape.
If you’re interested in learning more about the gaming community and its relationship with social media, join Claire Nance at Ragan and PR Daily’s Social Media Conference, where she will be speaking alongside other industry leaders.
FAQ
The source of the article is from the blog myshopsguide.com