In the current rapidly changing automotive industry, car dealership teams are often not adequately prepared for the challenges brought by the new market reality. Prices are falling, competition is increasing, and customer preferences are changing. After getting used to a slower pace during the pandemic, employees must quickly adapt to the increasingly difficult battle for success.
To prepare their departments for upcoming challenges, dealerships must increase employee accountability, motivation, and improve transparency at all levels of operation. Fortunately, there is an innovative solution that supports dealerships in mastering the new reality and exceeding expectations in all departments.
Digital Dealership System
Digital Dealership System is a leading technology company that provides necessary hardware and software solutions for the automotive sales sector. Their latest product, the Digital Platform, ensures unparalleled access to performance data for automotive dealership teams and managers, enabling them to track progress, motivate employees, and increase customer loyalty.
The Digital Platform is a collection of innovative tools dedicated to both employees and managers, keeping automotive dealership teams engaged, connected, and energized. The key element of the platform is the department scoreboards.
The scoreboards, accessible on any device including mobile devices, encompass three main departments: sales, service operations, and the business development center. The system is compatible with most dealership management systems (DMS) and customer relationship management systems (CRM). It can be customized for both single-dealership companies and multi-dealership groups through the Enterprise Platform feature. This flexibility makes integration simple, fast, and easy. Unlike other programs, the solutions offered by Digital Dealership System are also designed for personalization, allowing dealerships to automate processes, customize reports, and access data.
Sales
The sales scoreboard provides clear, accurate, and up-to-date information on the performance of each employee in the sales department. With this feature, employees and managers can track unit sales, gross revenue, and customer satisfaction indicators (CSI), as well as receive relevant insights on trends and progress towards goals. Accessing data through the Digital Dealership System mobile application allows employees to receive notifications about significant milestones.
Service
The service operations scoreboard keeps technicians and service department leaders up to date and connected, enabling both individual team members and the entire department to track progress. Similar to the sales scoreboard and the business development center, the scoreboard records key indicators during daily operations and presents them in an intuitive interface. Service department employees and managers can monitor scheduled appointments, gross revenue, time spent on each work order, work efficiency, and customer satisfaction indicators. This provides an accurate picture of employee efficiency and productivity and how their efforts contribute to overall business success.
Business Development Center (BDC)
The Digital Dealership System’s Business Development Center (BDC) scoreboard is an indispensable tool for tracking the progress of the BDC team in the car dealership and maintaining awareness among experts. The scoreboard can present the closing ratio of each team member, as well as the number of BDC appointments and information that comes in and goes out. Dealership departments have access to comprehensive information, fostering engagement and accountability both within departments and across departments defining goals.
Scoreboards are much more efficient than traditional data tracking methods such as whiteboards and periodic sales reports. By continuously recording and presenting data, scoreboards allow employees and managers to track progress in real-time. This, in turn, improves accountability throughout the organization and provides opportunities for immediate responsiveness if needed. Employees also have access to department rankings and significant achievements of colleagues, providing clear goals to strive for and motivation to improve their own performance.
Digital Dealership System and their Digital Platform are excellent tools for managing employee performance in car dealerships. Their innovative solutions bring breakthroughs to the industry, enabling dealerships to achieve success in today’s dynamic automotive environment.
The source of the article is from the blog jomfruland.net