Artificial Intelligence (AI) has become increasingly popular in electronic devices. Electronic device manufacturers are now focusing on marketing aspects and differentiating their products, leading them to label computer chips as “AI Chips” and promote AI capabilities in their devices. Microsoft was one of the first companies to announce its first generations of AI computers, and later went further by adding a dedicated AI assistant button called “copilot” to their keyboards.
However, Microsoft is not the only company striving to bring AI computers to the market. Nvidia has announced a new series of graphic cards called “Super”, which perform significantly better in AI-related tasks. These cards process language and image models 1.7 and 1.5 times faster, respectively. Nvidia is also partnering with leading laptop manufacturers such as Acer, ASUS, Dell, HP, Lenovo, MSI, Razer, and Samsung to release “AI-ready” laptops equipped with these new cards.
The power and capabilities of the chip that powers the computer are the foundation of AI computers. Leading companies like Nvidia still choose to use GPU for local AI tasks rather than relying on cloud computing. However, other semiconductor manufacturers are increasingly introducing Neural Processing Units (NPU) into their chip lines, allowing computer manufacturers to use them in parallel with CPU and GPU. NPU refers to specially designed computer systems for AI processing operations. They enable advanced features such as facial recognition, real-time translation, and augmented reality (AR). In data centers, NPUs accelerate AI-based tasks like image and speech recognition, natural language processing, and data analysis.
But will the presence of AI chips in laptops and computers alone be enough to convince consumers to switch from their existing devices to those equipped with AI? Currently, most existing laptops and computers were not specifically designed for AI optimization, but they can still perform AI tasks thanks to cloud computing. For the average user, cloud-based processing seems sufficient. Typical consumers are unlikely to locally create, run, and train AI models, and those with technical knowledge can easily find or commission suitable hardware for their projects. This means that the novelty of AI chips currently being sold will only interest a small portion of the population.
However, I believe that Microsoft’s introduction of the Copilot button on keyboards provides a compelling reason for consumers to consider upgrading their devices. With the Copilot feature activated, users receive real-time assistance from OpenAI’s AI assistant. This feature goes beyond simply enhancing AI capabilities and directly addresses the convenience and integration of AI that the average computer user expects.
In my opinion, what truly interests consumers is the seamless integration of AI into their daily work. For example, when using AI for email writing, users would typically have to switch between the email client and a separate AI chatbot or model. But with the Copilot feature from Microsoft, the AI assistant appears directly on the user’s screen, eliminating the need to switch between multiple tabs and reducing friction in workflow organization. Integrating AI into everyday computer tasks is more appealing to consumers than the sheer power of AI hardware.
Microsoft’s introduction of the Copilot button is an excellent example of AI integration into everyday technology tailored to consumer needs. Unlike just adding an AI chip, Copilot offers a practical and user-friendly approach, providing real-time assistance directly in the user’s workflow. This demonstrates a deeper understanding of how consumers want to use AI as an integrated tool that enhances their computer experience.
At the same time, the different approaches taken by manufacturers in delivering AI computers highlight a more concerning trend in the AI field – AI becoming a buzzword. Newly announced AI devices at CES 2024 showcase a growing trend of companies incorporating ChatGPT or similar AI models into products, regardless of their necessity or usefulness. Such an approach weakens the true potential of AI and saturates the market with products that offer little to consumers.
Customers are interested in AI solutions that genuinely facilitate and enhance their lives’ efficiency. It is becoming clear that people are interested in AI that is seamlessly integrated into existing processes, reducing difficulties rather than adding more complex tasks.
Companies must pay particular attention to what customers truly want and create solutions that significantly improve existing workflows. When this is achieved, transitioning to AI-powered products will become a natural choice for consumers. Thoughtful AI solutions will increase efficiency and make the choice obvious.
Ultimately, for artificial intelligence to function properly and thrive in the face of growing challenges, it must be integrated with blockchain systems in businesses. This will ensure data quality and ownership while keeping it secure and guaranteeing immutability.
FAQ Section based on the main topics and information presented in the article:
1. What are the benefits of using AI chips in electronic devices?
Using AI chips in electronic devices allows for advanced AI-related operations such as facial recognition or real-time translation.
2. How do companies promote their AI products?
Electronic device manufacturers focus on marketing aspects and differentiating their products, often labeling their computer chips as “AI Chips” and promoting AI capabilities.
3. What are the differences between GPUs and NPUs in the context of AI?
GPUs (graphic cards) are still commonly used by companies like Nvidia for local AI tasks. NPUs (Neural Processing Units), on the other hand, are specially designed computer systems for AI processing operations, allowing for parallel use with CPUs and GPUs.
4. Why would not every consumer be interested in AI devices?
Existing devices on the market, not specifically designed for AI, are capable of performing AI tasks using cloud computing. The average user does not require local AI work, and those in need of such functionality can find or commission suitable hardware for their projects.
5. What is the added value for consumers of the Copilot button on keyboards?
The Copilot button on Microsoft keyboards allows for instant access to an AI assistant that can assist with daily computer tasks, eliminating the need to switch between different applications and tabs.
6. How are AI products becoming a buzzword?
More companies are incorporating AI models into their products without always delivering specific benefits to consumers. The market is saturated with products that offer little.
7. What AI solutions are attractive to consumers?
Customers are interested in AI solutions that are seamlessly integrated with existing workflows and reduce difficulties.
The source of the article is from the blog mivalle.net.ar