Apple’s recently launched Vision Pro headset has exceeded expectations in terms of pre-order sales, according to a recent report. Analyst Min-Chi Kuo estimates that Apple has sold between 160,000 to 180,000 units of this highly anticipated device, resulting in a staggering $630 million in revenue over the weekend.
While initial interest in the Vision Pro headset has been strong, its future success is still uncertain. This groundbreaking device, which weighs as much as a 12.9-inch iPad, offers only a two-hour battery life. Despite Kuo’s initial prediction of limited production between 60,000 to 80,000 units, the actual demand far exceeded this estimate. Immediate shipping delays indicate that the supply fell short of the unexpectedly high demand for the product.
Although the Vision Pro headset has garnered significant attention, it remains a niche product within Apple’s portfolio. Kuo points out that the reported sales of 80,000 units represent a mere 0.007% of Apple’s 1.2 billion active users. Therefore, the company must significantly expand its presence to make the device a mainstream success.
As Apple’s first new device since the introduction of the Apple Watch in 2015, the Vision Pro headset holds great importance. Many are eager to see if it can revitalize the virtual reality (VR) market or even establish its own “spatial computing” market. However, it is crucial to recognize that the success of the product cannot be determined until it reaches the hands of customers.
Apple has plans to globally launch the Vision Pro headset in June during its Worldwide Developers Conference (WWDC). This event will provide valuable insights into customer reception and help gauge the long-term potential of the device. While concerns about the headset’s lucrative profit margin may exist, it is premature to predict its downfall before it has even been delivered to a single customer.
In conclusion, Apple’s Vision Pro headset has achieved remarkable success in pre-order sales, surpassing initial expectations. However, the true impact of the device on the VR market and Apple’s future remains to be seen. The upcoming global launch and customer reception will play a critical role in determining the long-term viability of the headset.
The source of the article is from the blog motopaddock.nl