Apple Music is introducing a new initiative that can motivate artists to release their music in spatial audio. The platform is offering artists additional financial rewards for sharing versions of their songs in this new sound technology.
Starting from January, Apple will pay up to 10% more for playing a song if a spatial version is available. This means that artists can receive higher compensation for their music if they choose to make the spatial audio version available.
Importantly, Apple Music users do not have to listen to music in spatial audio for artists to receive additional rewards. The metrics are calculated based on the proportion of plays for songs available in the spatial version compared to those that do not have this effect. Even if no one listens to the spatial version of an artist’s songs, if all their tracks are available in this technology, they will receive 10% more for each play.
According to Apple, over 90% of subscribers have taken advantage of the opportunity to listen to songs in spatial audio, and the number of plays for songs in this technology has tripled in the past two years.
Even before today’s announcement, the number of songs available in spatial audio has increased by nearly 5000% since the introduction of this feature in 2021, and this number has doubled in just the past year. The new financial incentives should further accelerate the adoption of spatial audio in the Apple Music catalog.
The company claims that the 10% bonus is both a reward for artists providing high-quality content and a form of compensation for the additional time and effort required to mix the sound in Dolby Atmos technology.
Source: [Original article source]
FAQ Section Based on Key Topics and Information Presented in the Article:
1. What new initiative is Apple Music introducing?
Apple Music is introducing a new initiative that provides artists with additional financial rewards for sharing their music in spatial audio.
2. What are the benefits for artists in making their songs available in spatial audio?
Artists can receive higher compensation for their music if they choose to make the spatial audio version available. Starting from January, Apple will pay up to 10% more for playing a song in the spatial version.
3. Do Apple Music users have to listen to music in spatial audio for artists to receive additional rewards?
No, Apple Music users do not have to listen to music in spatial audio for artists to receive additional rewards. The reward metrics are calculated based on the proportion of plays for songs available in the spatial version compared to those that do not have this effect.
4. What are the statistics regarding the usage of spatial audio by Apple Music subscribers?
According to Apple, over 90% of subscribers have taken advantage of the opportunity to listen to songs in spatial audio, and the number of plays for songs in this technology has tripled in the past two years.
5. How much has the number of songs available in spatial audio increased?
Even before today’s announcement, the number of songs available in spatial audio has increased by nearly 5000% since the introduction of this feature in 2021, and this number has doubled in just the past year.
6. Why is Apple introducing a 10% bonus for artists?
The company claims that the 10% bonus is both a reward for artists providing high-quality content and a form of compensation for the additional time and effort required to mix the sound in Dolby Atmos technology.
Related Links:
– Apple Music Homepage