Google has announced updates to its Gmail platform, aimed at simplifying the process of managing unwanted emails. The company has decided to separate the “Unsubscribe” option from the “Report spam” function in order to reduce the chances of accidental signals that could impact email delivery.
On mobile devices, Gmail has made the “Unsubscribe” button more prominent in the conversation view, moving it out of the three-dot overflow menu. This change is currently available on Android and will soon be rolled out to iOS users. Additionally, the web version of Gmail has also been improved, with the “Unsubscribe” button being made more visible and introduced as a hover action in the inbox view, alongside options like archive and delete.
Google recognizes the importance of differentiating between marking a message as spam and opting out of unwanted emails. Many users find themselves receiving unwanted messages even after initially choosing to receive them from legitimate sources. By making it easier to unsubscribe, Gmail aims to reduce this issue.
Looking ahead, Google has set new requirements for bulk senders, who send over 5,000 emails daily to Gmail addresses. Starting from February 2024, these senders must implement a one-click unsubscribe feature that is visibly placed in the message body. Bulk senders are also required to process unsubscribe requests within two days.
In order to enhance email security, Google is mandating bulk senders to authenticate emails using technologies like DKIM and SPF. This will make the “From” address more resistant to spoofing and impersonation. Additionally, the implementation of DMARC, which is associated with official logos and blue checkmarks, is also required.
To ensure that Gmail users are not overwhelmed with unwanted messages, Google is establishing a “clear spam rate threshold” of 0.3 percent that senders must adhere to. This threshold will be monitored through Gmail’s Postmaster Tools.
These comprehensive changes demonstrate Gmail’s commitment to providing a more user-friendly and secure email experience for its users.
The source of the article is from the blog regiozottegem.be