Roman GłogulskiApple is fighting against the ban on selling its latest watch models – Apple Watch Series 9 and Ultra 2 – in the United States. The decision of the appellate court rejected the tech giant’s request to suspend the ban on selling these devices with a pulse oximeter function.
However, in order to bypass the ban, Apple has decided to release versions of these watches in which the controversial module has been removed. This means that the new models will be sold without the blood oxygen feature.
In an official statement, the company emphasizes that it disagrees with the court’s decision and is confident in changing the ruling. However, until the appeal is considered, only selected versions of the watches without the disputed functions will be available from Apple. Customers who have already purchased the Apple Watch Series 9 and Ultra 2 equipped with a pulse oximeter will not be affected by the ban on their devices.
Apple’s decision may not be fully accepted by brand fans who will be forced to purchase a device without an important feature for them. Additionally, the price of the watches in the USA may also change, if such a change occurs at all. Apple, known for its surprising strategies, keeps all possibilities open.
In the European Union, on the other hand, issues related to the market’s eco-system are being addressed. There may be changes in the regulations governing the activities of manufacturers, which will certainly have an impact on Apple’s strategies and other companies.
Source: GSMManiaK.pl
