Apple Inc., which plans to release its mixed reality headset, Vision Pro, on February 2nd, is already envisioning the future applications of this device in the workplace, including surgery, aircraft maintenance, and student education. A video uploaded to employees this week, featuring Apple executives Mike Rockwell and Alan Dye, discusses the product’s development and potential growth areas for this still young technology. The transcript of the conversation, obtained by Bloomberg, was conducted shortly before the start of pre-orders for Vision Pro on Friday.
In response to a question about the “interesting” uses that users could find for $3,499, Rockwell listed healthcare, training, and education as key areas. “Surgeons often struggle to view screens during procedures where information is scattered,” said Rockwell, the vice president in charge of the device. “Apple Vision Pro can bring all of this together and hopefully improve outcomes for patients.”
The company also informed employees in a memo on Thursday that they will be able to take advantage of a 25% discount on Vision Pro. This is less than the 50% price reduction that Apple offered with the launch of its smartwatch and HomePod speaker, although those products did not have such a high price. The discount would lower the cost to around $2,600, excluding taxes and options.
Additionally, employees will have $500 every three years to purchase a Mac computer, and they will be able to deduct that amount from the price of the headset. Apple will also reimburse the cost of corrective lenses for the product, according to the memo seen by Bloomberg.
The Cupertino-based company is introducing Vision Pro as a consumer device for use in gaming, video, and communication. However, Apple is looking for ways to expand its applications. Rockwell said that aircraft technicians or mechanics could use it to get “high-quality training they couldn’t experience before.”
Rockwell added that he is “very excited about what we can achieve in learning and education because this is another superpower of Apple’s Vision Pro.”
The success of Vision Pro will also depend on other manufacturers. Although Apple has secured content from many major entertainment providers, such as Walt Disney Co., others have left the project.
Netflix Inc., Spotify Technology SA, and YouTube Google do not plan to offer Vision Pro applications for their services, forcing users to watch content through the device’s web browser – a less immersive experience.
Apple is counting on the revolutionary technology of the headset to attract new users. “We wanted to create a tool, not a toy,” Rockwell said. “To create a product for productive work or top-level entertainment, the displays had to be exceptional, so we invested a lot in creating a new, pristine high-resolution display system.”
FAQ section based on the main topics and information presented in the article:
1. What are the potential uses of Apple’s Vision Pro mixed reality headset?
Vision Pro headset has many potential uses, including healthcare, training, and education.
2. Why do surgeons struggle to view screens during procedures?
Surgeons have difficulties viewing screens during procedures because the information is scattered. Apple Vision Pro can merge this information, which may improve outcomes for patients.
3. Will Apple employees receive any benefits related to the purchase of Vision Pro?
Apple employees will have the opportunity to avail a 25% discount on the purchase of Vision Pro. Additionally, they will have $500 every three years to purchase a Mac computer, and they can deduct that amount from the headset’s price. The company will also reimburse the cost of corrective lenses for the product.
4. How does Apple plan to expand the use of Vision Pro?
Apple is looking for ways to expand the use of Vision Pro. For example, aircraft technicians or mechanics could use it to receive high-quality training. Apple is also excited about the possibilities in the field of learning and education.
5. What is Apple’s approach to creating Vision Pro?
Apple aims to create a tool for productive work or top-level entertainment. That’s why they have invested heavily in creating a new, pristine high-resolution display system.
Glossary:
1. Mixed reality headset – a device used to experience both virtual reality and augmented reality.
2. Surgeons – medical doctors specializing in performing surgeries.
3. Vision Pro – the name of Apple’s mixed reality headset product.
4. Cupertino – a city in California, the headquarters of Apple Inc.
5. Immersive – referring to experiences that completely absorb the user and create the impression of being surrounded by a particular world.
Suggested related links:
– Apple Homepage
– Apple Poland Homepage
The source of the article is from the blog girabetim.com.br